- Sell business-to-business
- Start in a niche market
- Be transparent
- Build up strength slowly but surely
http://www.telegraph.co.uk/finance/comment/9977454/Four-ways-to-succeed-in-selling-your-British-brand-to-Beijing.html
Outbound China M&A is booming, but many deals are failing. Of around 300 foreign mergers and acquisitions made by Chinese companies between 2008 and 2010, around 90pc failed, losing at least 40pc of their initial purchase value, according to the US-based Brookings Institution.
Yet, despite this, Chinese acquisitions are increasing as never before. Outbound Chinese investment grew by an average annual rate of 45pc from 2002 to 2011. Chinese acquisitions surged by 50pc in the first half of 2012 and the sub-category of outbound mergers and acquisitions jumped by 29pc, according to Dealogic data. China is on track to invest up to $2 trillion (£1.3 trillion) by 2020.
Much of this investment will be led by Chinese companies already flexing their global muscle.
Those ideas speak for the kind of "import-export" model adopted by SAIC in many world countries, but not the MG model or the Great Wall Bulgarian model.