Those that don't like positive, optimistic stories shouldn't read this one!
Source: http://car.southcn.com/7/2013-08/16/content_76566194.htm
Roewe and MG variety of new products will be listed usher in the "Product of the Year"
Recently, the national passenger car sales data freshly baked half, constantly review the major media, from different perspectives. Among them, the passenger car company SAIC's half-year results can be described as outstanding in the first half total sales reached 105,186 units, an increase of 16.8% over the first half of the Chinese automotive industry, 12.5% higher than the average growth rate of three percent. Among them, known as "the best security Jiajiao" Roewe 350 and "British fine car" MG3 sales performance is particularly prominent, and arrived in stores accept reservations only half a month of the new Roewe 550 has also made more than 5,000 orders . SAIC successfully confront hot sales hot summer heat, so that the majority of dealers profit much to become the most refreshing 40-degree heat and power returns.
It is worth mentioning that conform to product sales soaring, SAIC is continuing to expand dealer network, and gradually promote the network sink to fill the blank area network, with the next product planning continues to achieve, the company will not only passenger cars SAIC usher in the "Market harvest period" market size will grow rapidly in recent years, joined SAIC dealers will also get a good return on investment.
Full force, Roewe trained "high gold content"
As one of China's automobile industry giant, SAIC forward this year has been the world's five hundred ninth ranked continue to move forward, but also China ranked first in the automotive business. Relying on the solid strength of SAIC, SAIC Roewe out from its inception to a "starting point, internationalization, differentiation" of the new road, and stable and reliable product quality and perfect service system to win widespread consumer recognition.
In 2012, SAIC passenger car company also achieved a "vehicle production and sales 200,000 annual sales of 20 billion yuan," the double breakthrough, the average selling price of 112,000 yuan cycling, among the most growth in China's automobile industry Enterprise, a record in the history of development of independent brands and the highest gold content fastest record for its duration after development has laid a solid foundation.
Especially with the Roewe brand of high-end brand image have been consistently popular, its premium brand reputation and ability matched with mainstream joint venture brands, while high brand value, high premium rates brought about by the products of high price, high return is naturally became the most powerful source of profit for dealers to attract the positive input dealers, and further deepen its market penetration, a sustained healthy development.
In addition to competitive products Roewe 350 has been firmly established in the market segments of the mainstream, Roewe W5 and Roewe 950 positive market reputation also make Roewe brand strength can be improved significantly, with the new Roewe 550 progressive force, I believe that after the Roewe sales sales will achieve greater progress. It is reported that next year Roewe 750 and Roewe 950 2.0T and 1.8T will come equipped with two new engines, while also importing the Roewe 550 plug strong mixing models of traditional cars and new energy vehicles "dualistic." Roewe will be enriched and improved product lines, laying SAIC dealer ranks continue to grow and develop a strong foundation.
Harvest just around the corner, MG usher blockbuster products
We can see that, by virtue of existing products in the sales of SAIC's consistent good performance for the majority of small investment dealer ranks brought huge returns a large output, while at the same time, with the advantages of SAIC system continue to appear, product line continues to improve, SAIC's "harvest", "Product of the Year" is not far away. SAIC particular market and product planning the next step, so that dealers are confident of its future development.
It is understood that, in 2014 SAIC MG brand will launch its first SUV model, unveiled at this year's Shanghai auto show MG CS, is a pure British fashion sports SUV, after mass production will be equipped with 1.5T, 2.0T two high performance engines, and were used for TST dry and wet dual-clutch automatic transmission. It not only inherited the British MG brand movement inherent temperament, and further optimize performance, taking into account the pragmatism, it will definitely become a young object pursued.
New car, it is more noteworthy is that with SAIC's R & D system also enter the "harvest" period, in 2014 SAIC addition to several new high-performance engine will be put into mass production; small-displacement turbocharged direct injection engine area There will also be a variety of engines available, covering displacement 1.0L-1.4L; while in transmission parts, SAIC TST except 6-speed dual-clutch automatic transmission oil cooler, will also launch another being developed in the new 6-speed manual gearbox, gearbox future will work with these two new series of engines are matched to achieve the most advanced power equipment, the impetus for the development of SAIC more abundant wealth and usher in a more broad market prospects.
Based on the long-term development, SAIC paid special attention to dealer system, protect the interests of reseller partners. SAIC in addition to product and technological innovation, to provide dealers with a another one, "the golden eggs Rooster" in the dealer network to enhance the training aspect, too, strongly support innovation, but also in early this year Roewe and implementation of the sub-brand operations MG were set up efficient brand marketing operations department, the end of the sales management team and brand marketing team deep integration, to achieve a more meticulous management. To this end, SAIC not only invested heavily in systems used for dealer personnel training core team building, and start training the core sales department will be divided based on all the dealers shop, potential shop, excellent shops, shop elite shops and benchmarking , select the best dealers to establish regional training bases for different levels of dealers to give appropriate incentives.
Currently, SAIC is launching Roewe, MG dealers construction projects in Harbin, Shenyang, Dalian, Jinzhou / sunrise, Jinan, Fuzhou, Quanzhou, Guangzhou, Shenzhen, Guilin, Kunming, and Taiyuan, Linfen, Shijiazhuang, Cangzhou, Baoding.
