New Generation Roewe SUV family takes on Land Rover

Roewe midsize SUV next year to push the replacement model

SAIC two years ago launched its mid-sized SUV-Roewe W5, SAIC is deemed to show the strength of its independent representatives SUV, which Shanghai Automotive Brand Tao, director of product planning department has said: Our interpretation of the Roewe W5 is "collar professional martial", a true sense of its own brand of high-end professional SUV.  To continue to root out potential products, the Roewe W5 replacement schedule rafts has been recently interviewed Netcom agency insiders to SAIC passenger cars, he said: We will spend 1.3 billion yuan for the development and updating of W5, the new car will be in the next year launched.

Roewe W5 current in terms of design is taking the hardcore route, next year the launch of a new generation of models will not change this idea.  But it is worth noting that the absolute level position in the SUV market leader in the Land Rover will be the new W5 "reference object", Land Rover has always been the atmosphere is expected to be no shortage of fashion show will be on the latter.

Today, no longer confined to its own brand of small cars developed for enhancing the brand image is very helpful in high-end models become mainstream, which ultimately SUV natural area.  Roewe W5 achieved after upgrading still no shortage of strong competitors, including Harvard H8, Luxgen big seven other independent mid-sized SUV will have a share in this market segment.

Morris Motors wrote:If SAIC really want to tackle LandRover now, they need to start with the basics. They need to make a Defender...

Morris Motors wrote:And call it a Nuffield - seriously, has SAIC never tried to make a tractor?

Morris Motors wrote:But anyway, the headlong rush to make their cars more luxurious seems to be building a potential problem - the number of minor electrical niggles that owners of MG6s seem to have is getting to be an issue. Do Chinese market cars have these issues too, or has Longbridge got a lot to learn...?

Roewe SUV models will launch a variety of

SAIC's Roewe brand is currently mainly in sales 350,550,750 other cars, mainly in the field of its only a mid-sized SUV -W5, however, with the rapid growth of the domestic SUV market sales in recent years, relying on a single product has lagged behind competitors footsteps.  For current product more single SUV field situation, the Roewe brand marketing operations director Tao SAIC Passenger Vehicle Company in an interview with China Netcom agency said in an interview: "Roewe SUV brand in the future will be rich product lineup, we will launch Roewe W3 and Roewe W7." From the naming point of view, the Roewe W3 positioned as a small SUV, and Roewe W7 positioned as a large SUV, will launch two new competing with Ford Wings and Toyota Highlander, such as stroke.

Roewe W5 currently positioned in the midsize SUV segment, as consumer demand for increased product diversification, future Roewe SUV will launch a variety of different areas of the product.  It is reported that a small SUV Roewe, SAIC has started research and development in the UK R & D center, which Chu Jian, director of the Roewe brand promotion SAIC had said: "Small SUV should reflect the personality, coupled with a sense of movement, the line is very clear sense of motion flavor , gives a new visual feeling. "Roewe SUV and another location than current W7, W5 to medium and large SUV, to further enhance the brand image of the Roewe brand.

In April this year, MG released its first SUV-MG CS concept car's official picture, and then carried out at the Shanghai auto show debut.  Belong to SAIC's Roewe brand, which will launch a small SUV-Roewe and MG CS W3 is expected to create the same platform, saving development time and cost required.  In the autonomous domestic car prices, the layout of most SUV products are small, medium, and medium and large based, such as Chery, Harvard, the future Roewe will also follow this trend, launched in the three different levels corresponding SUV models products to meet the daily needs of consumers.

In the small SUV market, consumers are most familiar than the Ford Escape stroke and other Keangkela two products, after the launch of the next Roewe W3 will rival locked in on behalf of the above two models.  In the large SUV market, Toyota Highlander also been known to consumers, the future Roewe W7 will include Toyota Highlander SUV, including a variety of large-scale challenge.

Morris Motors wrote:So the CS and the W3 are going to be spun off the same platform. It'll be interesting to see if these are 'twins' in the MG6/Roewe550 mould, or quite different, like the 350 and MG5.