The Roewe 550 is leading the way in setting a new SAIC own brand sales record of 3605 cars in January, total SAIC own brand sales also set a new monthly record of 4005 vehicles. Clearly Chinese customers recognise the difference between old and new technology!
Sales figures for February may not be setting new records due to the fact that the 4S stores are now out-of-stock!
Suggestions that this is because of the Chinese governments January sales tax cuts are invalid as the Roewe 550's 1.8 engine is too large to enjoy the new tax benefits. The reasons are thought to be due to increasing brand awareness and the quality of the car.
Overall SAIC profits for 2009 are expected to increase by 15% and the company's stock value is currently heading back upwards in response, a pleasant change the their continuous plummeting during 2008. See the live graph on Google finance.
Reference: http://finance.ifeng.com/zq/gszs/20090205/352734.shtml