Some extracts:
Full article: http://www.ft.com/cms/s/0/7f47b822-d0a2-11df-8667-00144feabdc0.html
MG plans first all-new car in 15 years
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The first cars will be made from knocked-down kits brought from China. However, if the new model proves successful, MG plans to increase the amount of assembly it does in the UK – and thus give new life to what was once one of Europe’s largest car plants.
MG has given London-based advertising agency DCH a brief to remind carbuyers of its heritage, without dwelling on sepia-tinged nostalgia for models made by MG Rover, which went into administration in 2005. “We’ve got to get across the idea of having a great past with a bright, exciting future”, says Guy Jones, MG Motor’s UK sales and marketing director.
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The company will sell the MG6 in a five-door fastback version, followed by a four-door saloon, and sell it for £16,000 to £20,000 – a modest price for a car of its size. If MG manages to revive its brand in Britain – and later in Europe – it will have ample room to expand on the sprawling Longbridge site, whose facilities include a mothballed paint shop.
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“MG Rover was a failing business that couldn’t fund new investment, and couldn’t survive”, says Mr Jones. “This is the polar opposite – part of one of the fastest-growing businesses in the world”.
