At around 4m in length, the MG ZERO concept previews the design direction of the brand and demonstrates how MG can expand into this high- volume sector of the market. MG ZERO reflects the latest trends in the market for vehicle size, styling and technology and is designed to show how MG will offer products that will appeal to a wide audience across the global market.
MG Zero also demonstrates the design and engineering capabilities of SAIC by showcasing a number of innovative features. The bold interior has clean and simple lines with high contrast flashes of accent colour. It uses the latest technology touch screens to allow occupants to interact with the world around them and features a striking ‘floating console’ design around the driver.
The MG ZERO concept car was unveiled to the world’s media as one of the stars of the Beijing Automotive Show 2010, one of the world’s most important automotive events. The MG ZERO Concept car has been developed by MG Global Design team, led by British MG Design Director Anthony (Tony) Williams-Kenny, based at SMTC in Birmingham UK.
Tony Williams said “This concept shows a bold, individual soul. The bonnet is formed around the famous octagonal badge, the graphics flow into striking lamps and the large lower grille completes the confident, sporty character.”
MG ZERO also explores the integration of the latest communications technology in the vehicle and in addition to the interior systems, it features a fun communications system on the exterior of the rear!
Guy Jones, MG Motor UK Sales and Marketing Director summarised by saying “MG Zero is crucial to the development of the brand globally, as it gives clear direction for the future beyond the current products. We are all proud to see our British-designed vehicle wearing the MG badge creating such an impact in Beijing. With the MG TF back in production in Birmingham, sales increasing and the MG6 coming at the end of the year, the MG ZERO has come at the perfect time to build further awareness and interest in the brand here in the UK.”
