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Sample design concept MG Icon: the taste of Britain

Though appear not so long ago, when mentioning MG Icon Concept, experts still contend that in this model the British quality swell crossover completely overwhelms the pragmatic Chinese.



Already 7 years passed but many people put love into the British brand MG has not eased the pain while the hardcopy has been China's SAIC Consortium include. Because of the sensitivity of the property, the more responsibility on the designer of the MG how to create a model of car has to meet to be the flames of passion of the strict tradition, both towards the high satisfaction for new order on the Chinese market.




The appearance of MC Icon is inspired by the model of car in the past



The sample design concept worldwide MG Icon, design director Anthony Williams-Kenny wants to create a hybrid sports coupe crossover special in order to once again affirm the unique brand and MG. MG Icon concept was launched in circumstances which are embryo sketches from July 2011 and first appeared in public at the exhibition the Beijing International Motor Show in April 2012.



Right from the beginning of pregnancy Icon, the designer of the SAIC in 2 main studio in Longbridge, England and Shanghai, China has created hundreds of sketches in many different directions in order to reach a perfect concept as possible. Even those who have not been involved in design are also called on to contribute ideas for new models. Design Director gathered all these ideas as well as the approach and key design team envisioned a product can represent the brand's heyday, from traditional to new spots are expected to create a positive effect.





MGB GT and MGA are two models that influenced the design of MG Icon



Mr Williams-Kenny insisted, the designer of the MG does not want to fulfill the responsibility to create a world-class products, a sports car satisfy Visual elements alone, but would like to work towards a bold essence and become the pride of the MG. complete design Icon Concept version before the Christmas holiday 2011, and then complete the final section and the beginning of 2011.



"I don't like the design of MG Icon removed foot in old style, and repeated, though should still ensure appears several factors bringing the familiar traditions of the brand"-Williams-Kenny explains his approach-"by the way, the design team decided to take inspiration from 1950 and 1960 MGA MGB-classic models the respected design stance contemporary.








According to Kenny Williams, MGB GT also affects other exterior elements, MG Icon, from the black alloy wheels-plated Rostyle graphics style for next round headlights, grille, tail lights, thin vertical type and tail. However, all of them are unwilling to create a complete parody simulation concept designs as well as the soul of the MGB while lacks individuality. It is clear that in order to create something groundbreaking based on these model cars have become icons is a great challenge, especially when a new vehicle design requirements to reach a number of extremely high standards.



According to Kenny Williams, the first impression is so important, and how the car doors open to welcome you to can create the impression of a breakthrough, especially with a crossover SUV that has lots of competition. Therefore, the design team decided to put the doors from the back, four individual seats, and the rear seat can be folded up into the background to create ample space than its actual size. In addition, the spacious feeling is due to the thickness of the hood as well as the next is thinner than the MGB, just enough to extend the space that still does not cause disturbing levels of safety.




The interior space of the MG Icon



If you ever have the time to learn about the research models of MG, surely you would know that the Interior of the MG has a fairly detailed especially, it is the curve of the drag from the cockpit to the cabin passengers, creating a distinctive highlight the important base 2. In the press conference introducing Icon at the Beijing International exhibition, the Interior of the vehicle and in particular is the subject of this curve has been mentioned quite vivacious and became one of the most successful evokes every when people refer to a concept.







Stroll through the other details, Icon can attract your looking at the LCD screen above the Centre with styling inspired by the mirror plate of car model MGA. Meanwhile, red skin color as the dominant upper half and black-gray skin tone bursts lower half makes the Interior look and become rich and happy eyes.





MG design team defined customer segment focus of the Icon is the personal interest of the freedom, dynamic, even as a rebel. So they focus much on the amenities inside, headed up to the smart, modern and functional. However, you can still find out what similar traits in other brands such as Bentley, Mini and Porsche. Therefore, the MG will have a lot of work to do to be able to locate the value in the segment "coming difficult".

Right from the beginning of pregnancy [concept work on the] Icon, the designer of the SAIC in 2 main studio in Longbridge, England and Shanghai, China has created hundreds of sketches in many different directions in order to reach a perfect concept as possible.

patpending wrote:Who would have thought in 1975 that the Vietnamese in 2013 will be showing such an interest in MGs?