General Lee on the MG6
2013 Chengdu Motor Show in 2013, 30 August to 8 September in Chengdu Century City New International Convention and Exhibition Center. Tencent car full live coverage. Show scene SAIC MG brand market operations senior manager Li accepted Tencent car interview.
SAIC MG Brand Market Operations Senior Manager Li
Moderator: Please tell us about the first General Lee, Chengdu Motor Show brought us what new models?
2014 models MG6 nationwide debut
Li: We can see from the booth, this booth outside the Shanghai Auto Show this year, in addition to the first use of one hundred square meters of booth, the entire lineup of exhibitors with the Shanghai auto show exactly the same. In addition to all of this exhibition booth MG MG6, MG5 and MG3 other main selling products, but also introduced the 2014 models MG6, held in 2014 in Chengdu Motor Show debut nationwide MG6 models, the car is equipped with a turbocharged 1.8T engines and TST 6-speed wet dual-clutch gearbox, powerful combination, I believe that the car still has a lot of attention next point. In addition, MG brand's first mass production of the SUV - "British Light" MG CS also appeared at this auto show, the perfect interpretation of the MG brand "personality, temperament, creativity," the essence of the brand. It is obvious that we fully support SAIC Chengdu Motor Show, highlighting the manufacturers of the Chengdu auto show confidence.
Moderator: Southwest SAIC is how the market for a position?
Li Peng: Exactly. Southwest has always been our relatively satisfactory MG brand sales areas, consumer acceptance is also high, SAIC has been a strategic region. In Chengdu Motor Show last year we did a big sales increase this year, we still hope that through this show, not only in the release of new models, the more hope in the show's publicity and branding campaign, the Chengdu is located in the southwest regional vendors bring a responsible corporate role. In addition, always "for young people dream repairer", MG brand sends multiple Value surprises: all models enjoy financial deals - two zero-interest; England highest quality car MG3 huge benefits 16,000 yuan; smart hatchback Pioneer MG5 highest Let Li Duoda 20,000 yuan; British cross-coupe MG6 highest offer reached 30,000 yuan. MG all models with ultra preferential prices, the value of financial solutions, portrait return the majority of Southwest markets MG fans. It is foreseeable that, MG covered all models, super discount efforts, MG stunning debut full line of products, the market is bound to set off in the southwest wave of predetermined craze.
Moderator: Now about Southwest sales can account for how many?
Li Peng: percentage not to say, after all, there are hundreds of dealers nationwide, the percentage does not fully represent a certain area. Several dealers from the current sales of Chengdu this point of view, are accounted for in the first few nationwide, especially MG enter the Chinese market, occupy the top three positions dealers must have a from Chengdu.
Moderator: talk about this product MG6 it.
Li Peng: adhering to nearly 90 years of British MG brand sports gene, 2014 MG6 models equipped with a number of world-leading technology and innovation evolution, facing a grand release. Its shape publicity domineering, very British sports car style, just by virtue of the "Fastback" hatchback design, avant-garde movement of the side lines, a high waistline and other fashion pull the wind have been designed to easily capture the attention of many fans. In addition to distributing everywhere ultimate charm fashion appearance, and externally to the 2014 models are also in the configuration MG6 ringed siblings. The new upgrade of 2014 models equipped with the extraordinary power MG6 combinations: the world's leading TST 6-speed dual-clutch transmission oil cooler, intelligent and efficient aluminum 1.8T turbocharged engine, matching the new MG Tuning Sport chassis tuning. We hope that through our products continue to evolve so that more young people love the brand, which we advocate with young people like the idea of repairer is consistent.
MG brand's first SUV models will be available late next year
Moderator: booth exhibition MG CS concept car, we talked about this concept car starting point?
Li: The concept car is our upcoming models, the upcoming second half of next year. The car is former British Williams team of designers to create the heritage of the MG brand's typical British temperament, MG CS design inspiration mainly from the famous British Wellington Boots, from cities to the countryside, to follow its doctrine of pragmatism and fashion combination of ideas to create this car. MG CS British essence of the design can be summarized as "Britishness", "Fashionable", "Precise" the three key words, most of the original meter to show the most authentic flavor of UK Design. These pure British Department designs from our design team SAIC MG hands of the British, on the basis of inheriting the tradition and highly innovative, and strive to vividly show the MG "personality, temperament, creativity," the spirit of the brand. Currently, MG CS mass production which has been advancing, and soon after, MG CS MG brand will become the first mass-produced SUV concept car. Fashion unique UK design, coupled with affordable price, I believe, MG CS will allow more young people to easily SUV dream.
Moderator: Let adhering English Lunfan children, the young Van children, is how do you define it?
Li Peng: MG brand founded in 1924, has always been a strong emphasis on British style, British design. We can see that the MG brand including basic every year, a great design sense of the car appears. Recalling MG models over the years, especially auto show concept car, no not very distinctive sense of design, reflecting the purest UK Design, in order to attract public attention. MG FASTBACK year as an A-class car, break the routine use of European luxury sedan design techniques, other than the removal of the visual impact, hatchback / sedan cross design in interior space and luggage space performed flawlessly ; while taking over the MG ZERO compact Smart design for mass production of the MG3, breaking people A0-class car little space inherent lack of design sense impression, establish a "British boutique car" a good reputation; in the "Olympic Year" The MG5 debut with a "London Eye" "Bee tide gate" "British eye" "British Arc" and other design concepts, always demonstrating a British origin inherited British tradition. 2012 Beijing Auto Show MG MG ICON as first SUV concept car, it is a perfect interpretation of the "classic cross reality" of the new UK Design retro design concept, thus defeating Lamborghini Urus, Mercedes CSC and Honda Concept C concept car, etc., in one fell swoop won the Beijing Auto Show that term "best concept car" title. These are very strong British family lineage, very young child norm.
MG sales target this year 70,000
Moderator: We MG brand sales target this year is kind of how?
Li: Our sales target is more optimistic, expected by the end 70,000 units, has now completed about 70% of annual sales, the Chengdu auto show later on we are very confident of the annual targets. Especially want to say is that MG3, began late last year has been ranked the top three in a fine car, and has maintained the average monthly sales of around 3,000 units. So, we have strong confidence in the MG brand next year, we believe there will be a bigger cap.
Moderator: We have been a dual-brand Roewe And MG, MG is aimed at young people, MG brand in the differentiated marketing how to work?
Li Peng: MG brand flagship British design, stylish range of children, specifically for young consumers while doing a clear positioning, which is the high-end flagship Roewe autonomy is not the same, long time, consumers have the MG brand awareness and the formation of a fixed competing products segment. Specific to the breakdown of all models MG, we will separately for different ages and from different sectors do different marketing initiatives. Such as we saw at the booth MG3 models, we launched a series of personalized car stickers, customized the "MG3 UK Impression" versions of these designs and changes are in order to meet more young and energetic crowd, because they love to show themselves and reflect personality of the crowd, which are more girls in particular, MG3 owners girls accounted for 60% or more. The MG6 promising movement born of personality, 2014 models MG6 TST is to emphasize the track legend, "the case of strong, stronger" as the slogan, fully demonstrate its movement genes. In addition, MG5, we emphasize technology pioneer, car connected with inkaNet highlight the brand proposition.
Moderator: Thank you, Lee!
