http://www.autoexpress.co.uk/mg/93340/mg-rovers-longbridge-legacy
Matthew Cheyne, head of sales and marketing for MG UK can’t afford to dwell on the past; his focus is on making MG relevant today. “Looking back is sad; look to the future and our presence will only grow,” he says.
With a new or facelifted model scheduled every year until the end of the decade, he believes that MG will be selling 10,000 cars annually by 2020. “When MG was formed in 1924, it was about affordable cars that were fun to drive, and this is what we are delivering today: affordable fun cars,” he adds.
Cheyne believes the arrival next year of MG’s first-ever crossover will be a major sales boost, while underlining that MG is a credible brand. And expect a small, Nissan Juke-sized crossover to follow in the next two years.
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But for the moment he admits that there are no plans for a sports car like the models synonymous with MG’s past, saying: “We have to play in the growing markets which is why we are going into the crossover sector, because it gives us the best opportunity to grow.
“There will come a time when we can look at a sports car, but that market is a niche sector in decline. However, the quicker we become successful and sell more cars, the quicker we can look at a sports car.”
