Matthew Cheyne on MG's relationship with its dealers

Alongside growing awareness of the brand and its excellent value for money, Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, believes that this continued success is down to its ongoing focus on dealer engagement and a positive customer reception to its latest model range. MG’s strategy is to work with its dealer network and respond to ideas and requests in a positive, personal manner that allows dealers to concentrate on delighting their customers, not trying to navigate confusing manufacturer rules and regulations.
Cheyne comments: “We believe good business is about selling cars and looking after customers. It’s not rocket science. Other manufacturers make unreasonable demands on their dealer network, we don’t. We listen and react to what our partners are telling us they need so we can give them the tools to sell MG cars and look after their customers.