The appearance of the real Roewe 350
The Roewe 350 is listed at the Beijing Auto Show, will become the biggest bright spot this year for SAIC its own brands. As a handful of international brands rival with its own brand, SAIC Roewe has been the gold standard, although its origin is now England has been weakened, but its international image has not been denied.
Following the successful launch of the Roewe 750 and 550, the SAIC finally focused on the largest A-class car market development effort. Roewe 350 as its strategy of specially designed compact models, the products will in the Rong Wei play an important role in the product range. It not only represents the Roewe has been high-end image, has proved its own brand in the market segments the courage to challenge the multinational giants.
SAIC own brand products from the camp, the existing products have been covered and the Class B Class A +. Roewe 750 in the B-class car market in its own brand of endeavor, and Roewe 550 and MG6 were aimed at A + level market. Roewe 550 currently has nearly 10,000 sales month to become the mainstream model in the segment; MG6 leveraging the quality of Roewe 550's reputation, with the capacity of climbing, sales are increasing month by month. Future product plans at SAIC, the Roewe 350 will be main A-class car market, also targeting the second half of the year, MGZP11 A0-class to market. In addition, code-named Roewe will introduce the W5's SUV.
Order with the Roewe 550 and significant difference between MG6 opened, while the price for the space reserved for A0-class products, Roewe 350 need to form a complete system of independent price. Roewe 750 current price range is 172,800 ~ 258,800 yuan, defined as A + grade car Roewe 550 is 126,800 ~ 189,800 yuan, belong to A + grade market MG6 was 128,800 ~ 192,800 yuan. SAIC has always been more based on insurance pricing, Roewe 350, the highest price estimated at 12 million.
Roewe 350 as a platform to create new products, top of the head "full-time online mid-level car" label, has a certain appeal to consumers, lower than the Sunny and the new Excelle, higher than the dynamic pricing Yue market, the market is perfectly acceptable. Roewe 350, if the price range for the 90 000 to 12 million, essentially flat on the move with Wyatt, but more than Sunny, new Excelle low 10,000 to 2 million, are within reasonable limits.
course, these three competing models currently sell in 20,000 up and down, Roewe 350 To join this strong camp smoothly, there are still some difficulties, but the Roewe brand has been based on the quality of stability, if the marketing and pay more attention to propaganda, into the first camp is not difficult.
From the current manufacturers published data, in space, body length and breadth Roewe 350, respectively 4521mm, 1788mm, 1492mm, wheelbase 2650mm. In addition, the Roewe 350 in the luggage compartment volume to 458 liters, if rear seats fold flat, the luggage compartment's capacity will be increased substantially to meet demand for most of the family car.
Power connection, carrying the new Roewe 350 R & D 1.5L VTI-TECH high performance engines, its maximum power 78kW/6000rpm, peak torque of 135N · m/4500rpm, although this is not a powerful engine performance, but its innovative Independent double-layered cooling system for fast warm-up, minimizing cylinder friction losses, reduces fuel consumption by 4% to 6%.
Safety,
the Roewe 350 features 10 airbags, tire pressure protection system, video parking system, the whole system comes standard with ABS + EBD + CBC + BA, also did not lose the competitive brands.
The comprehensive view - the Roewe 350 has cost advantages compared with the joint venture brands.