Wang Hao - general manager of MG Motor UK

Chinese enterprises to go to achieve a dream - to visit Wang Hao, general manager of MG Motors UK

LONDON, November 6, Shanghai Automotive Group's general manager Wang Hao MG British Motor Corporation recently somewhat busy.  Since mid-October, the British Chancellor of the Exchequer Osborne with a large delegation to visit China in the UK set off a "Chinese economic boom" In the future, looking to understand the situation in China's Wang Hao customers a lot more.  Even Birmingham Local Councils also the headquarters of MG Longbridge in Birmingham door appearance, facing the camera to talk about the importance of Sino-British trade and economic relations.

In many Britons view, with more than 400 employees SAIC MG UK is a window to understand China business.  In more than five years of hard work in overseas, Wang Hao and Chinese team has been working in the business process of going out to achieve Chinese dream.

MG brand was founded in 1924, is a famous British sports car brand, acquired in 2005 by Chinese manufacturers, British Motor Corporation is currently MG SAIC (600104, stock it) a wholly owned subsidiary in the United Kingdom.  Wang Hao said: "SAIC acquired MG after actively with the local government as well as media and public relations has done a lot of work, after all the overseas Chinese enterprises, China is a dream and the dream of a unified world."

Wang Hao said: "The investment in the UK SAIC SAIC is consolidating an important part of foreign operations capabilities. Enterprise management compliance with local laws and regulations, create jobs and promote local economic development, respect for local cultural habits and actively integrate into society, and strive to create a harmonious and win-win the situation. "

In this line of thought under the guidance, MG in the realization of the Chinese dream in the process, but also brings tangible benefits for the local.  SAIC MG UK marketing company's technology center and manufacturing base for Birmingham brought a total of hundreds of millions of pounds of capital investment.  These inputs stimulating local economic development has played an important role.  With the company in the new car development, delivery and continuous improvement of products, Longbridge base and the surrounding area has been greatly driven economy, the employment pressure has also been substantially slowed.  Companies involved in research and development, vehicle manufacturing, international parts procurement and logistics, the UK and Europe marketing business but also for the corresponding industry has created a lot of jobs.

On the other hand, in order to enhance the corporate image localization, MG Car actively establish with local children, charitable partnerships with local companies to participate in various social activities pose, fully embodies the Chinese enterprises attach importance to the enterprise spirit of community responsibility.  For example, has worked with the British MG car sponsored cancer charity Macmillan Foundation organized MG6 sedan test drive, there is one person per test drive MG6, as MacMillan Company Foundation donated 100,000 pounds.  In this regard, Wang Hao said: "The marketing campaign combined with charitable organizations, not only played a product publicity, but also enhance the company's reputation and social responsibility."

In addition to establish a corporate image outside, MG British company also showcase their products to UK users "Made in China" excellent quality.  With the "Made in China" deepening of globalization, export quality, product assessment standards and service products have become the most important task MG UK.  Wang Hao said: "MG UK companies in the international component sourcing, international transportation, assembly, product quality inspection, emissions standards, service and other aspects of strict control, comply with UK laws and regulations, and continue to improve to improve their manufacturing processes and meticulous standardization level, which not only inherits the international brand MG descent, but also for the "Made in China" in the United Kingdom established a good reputation. "

This year in September, the European version of the MG3 headquarters in Birmingham Longbridge assembly line.  Which car Chinese and British designers and engineers work together to build, mainly for the UK market.  Wang Hao said: "The car is the" British design, Chinese manufacture, assemble English "innovative business model further. Good product, is our dream to achieve the most effective way to China."

Morris Motors wrote:Is this William Wang?