Maxus Sales

In recent years, European light passenger vehicle market can be described as "new faces" constantly, every year one or several new brands to enter.  Even, Jiangling Ford Transit and Nanjing Iveco advantage is still prominent leader, but after another round impact of the new army, we will find that once the duopoly competition is quietly changing, along with the emergence of market upstart, Europe light passenger market, "Three Kingdoms" big screen is opened.

European light passenger vehicle market for many years unchanging "bipolar" competition is broken, a new three-pole structure has been highlighted.

As a Chinese commercial vehicle last piece of blue, the intensity of light passenger European competition in the market is self-evident.  Each rookie will be targeted in the above rewrite "half the world" pattern, you sing my debut, was bustling.

If we say that a few years ago a variety of light off the new European Army "toss", making the market structure is not so clear, then, in 2013 after nearly a year of development and accumulation, European prototype of a new pattern of light passenger already lucid form - over the years duopoly market structure type are growing a new pole, "Three Kingdoms" market competition or will be formed.

In light passenger on the European market of the old order "Challenge" in the lead is SAIC Maxus, this fast growing and distinctive characteristics of the brand into the differences, the market is becoming a new pole.

Why SAIC Maxus could become a new pattern of rewriting those?  What are the future prospects?  Let the data speak for themselves, let the market do the talking, allowing users to speak, in order to be convincing.



Data says

Speak louder than words.  Quantify the number that best describes the problem.

2013, SAIC Maxus V80 market growth rate is much higher than the industry growth.  1-10 months, SAIC Maxus V80 compared to last year, the average market growth rate (domestic) up to 81%, only 19% of Transit (This statistic does not contain large customers and modified car data); growth of SAIC Maxus V80 rates in some key areas to geometric growth rate of increase, for example, Fujian (833%), Yunnan (324%), Hunan (311%), Shanghai (184%), Hubei (183%), Jiangxi (133%) Zhejiang (80%), Anhui (75%), Jiangsu (74%), Guizhou (72%), Beijing (69%), Shandong (67%), while the growth rate in these regions Transit is not so significant, Fujian (37%), Yunnan (38%), Hunan (24%), Shanghai (23%), Hubei (15%), Jiangxi (6%), Zhejiang (26%), Anhui (36%), Jiangsu ( 22%), Guizhou (62%), Beijing (11%), Shandong (17%).

In addition, Heilongjiang and Xinjiang regions, Transit experienced negative growth, its market growth rates were -36% and -6%; while SAIC Maxus V80 is positive growth, respectively, 22% and 14%.

Visible, SAIC Maxus faster acceleration, catching Jiangling Ford Transit.  With the same star as the new army JAC sharp compared to the night market near a big year SAIC General emergence of the "latecomers" posture and distance, to become the industry's European light passenger veritable "upstart."  As of the end of October 2013, cumulative sales of star Rui (including exports) of 8045; Maxus V80 cumulative sales (including exports) of 14,267, cumulative sales of more than JAC star Rui beyond 77%.

The fastest speed among commercial "ten thousand club" SAIC Maxus , the "hard" - sales data and growth rates, are showing new European passenger vehicle market a light pole formation.  .

What is the nature of the data in this post

If the data is demonstrated by the phenomenon, then the nature of the phenomenon of what is behind this?  That is, what is the support of the beautiful transcripts SAIC Maxus ?

This may need to look at technology, service, and marketing aspects.

In terms of technology, SAIC Maxus due to "ism", foreign, in the tradition of British LDV century technology, based on, and standing on the shoulders of giants, SAIC resource utilization, leveraging global external resources the completion of a new optimization and upgrading.  SAIC Maxus V80 Series models since its launch in key technology areas have formed the international competitive advantage.  Its interior space efficient than competing products about 8% higher vehicle fuel economy than competitors 10% more efficient than the industry average weight efficiency of 5%.  Professional commercial vehicle chassis tuning, groundbreaking precursor front, power steering is consistent with the direction of the slippery roads in the rain and snow better performance.  Comprehensive active and passive safety and intelligent security systems, commercial vehicles rolling through the first test, a four-star crash meet European standards, and is the only use of electronically controlled air suspension system of light passenger brand, to enhance ride comfort and smooth sex, by the majority of users.

"True country, four, three oil country drink", "rusty gate insulation" and other words SAIC has become big through hard technology iconic symbol, the market is withstand the test of accumulation.

In services, SAIC Maxus 'eight service commitment "enjoys popular support.  Weather free roadside assistance, trip continues, one hour emergency response, 24-hour customer service, 48 hours troubleshooting, differentiated value-added services, such as lean service support system, as well as the industry's only three years 80,000 km powertrain warranty and 2 years 50,000 km vehicle warranty, SAIC Maxus "through the world, worry lines" service brand in the industry has set a new benchmark for service.

On this basis, the characteristics of the car throughout the year as well as for special circumstances, SAIC Maxus also introduced the corresponding preferential service, attentive and more intimate, by many users.  For example, in October of this year, Typhoon "Buffett" Zhejiang province flooded or the car broke down a lot in the rain, the owners suffered huge losses, this time, SAIC Maxus pioneered the owners care activities, Zhejiang province affected by the floods SAIC Maxus vehicle damage repair free of charge, to help people return to normal life as soon as possible, would not only create the industry's first, warm the hearts of the affected owners, but was highly praised by the community.  SAIC Maxus with a good brand image, a high degree of social responsibility, allowing users to experience higher value services.

In marketing, SAIC Maxus After the success of the brand into the market, seeking to technology, speed, value and market balance, explore a creative marketing strategy, SAIC Maxus formed the core competitiveness and unique brand of charm.  First airport designated for sale, "Two years, earn a car" targeted marketing initiatives in 2014, the entire department V80 models listed, and the whole field MPV G10 roadshow appearances and other marketing strategies and activities that are clear to the Maxus for the market's strong SAIC confidence.

Successful marketing strategy is reflected in the market, it will reflect the values ​​and achievements.  In the overseas market, as of the end of October this year, SAIC Maxus overseas total coverage 22 countries and regions in Australia, New Zealand, Malaysia, South Africa, Mauritius, Chile, Colombia and other countries can see the opening of SAIC large figure.

Users pay for the most important

SAIC Maxus has been able to create the industry's attention, "Maxus speed", and create a new situation in the European light-off "Three Kingdoms", and the word of mouth among users are closely related.

SAIC Maxus market late into the market, low market holdings, so that users can only "Yiyidangshi" in order from the market perception that the user has formed "grab" to share.  In the light off when the user visits the country, I found that many users of SAIC Morgan Maxus product lists out a number of advantages.

A Dalian owners told reporters that he was the first to buy the owner of Dalian SAIC Maxus , Maxus by trying to buy a V80, we found a large traffic than ever for all brands of used similar models have more advantages, then, They have since bought seven large traffic, and to friends around the large opening of SAIC Maxus Dalian virtually become "free spokesperson."  Guangzhou owner was to buy a large opening of the twists and turns in the course, which is also correspondent remember.  Thai spices do business Liang boss, the big reason for the opening of the final selection, is the role of word of mouth.  He once asked Maxus to the three owners of large traffic SAIC use experience, praise answer, the more determined he decided to buy a large traffic, and also become advocates Maxus .  Another user so that he and Maxus tells the story: "I was just trying to look at the car showrooms, understand the new models, I did not expect the dealer showed me test drive the car directly after the test drive, I would have an interest. but did not expect is that the dealer let me take it home to experience a few days, so the atmosphere, confident way of selling, give me impressed. "Several months later, the user bought the first one big traffic.

A Shandong Zibo dealer told reporters that he had some customers to buy a vehicle, when in a detailed comparison of the Transit and SAIC Maxus after the last chose Maxus V80, giving dealers a strong market confidence, and even some potential customers, and ultimately Maxus has also become an advocate.  One dealer told Maxus sales staff:. "Because the car has a good brand, SAIC's endorsement, the world's top 500 suppliers to ensure the quality of products in the customer to look at the car showrooms, we are confident that the car directly to the customer to take a test drive, or to let them try to open a few days last test drive these potential customers, have become our customers. "

Water can carry a boat, can also overturn it.  If the brand is the ship, then the user is the sea.  It is in recognition of this, the user SAIC Maxus always has a certain awe, and the user has the SAIC Maxus is a trust.  SAIC Maxus gives users safety, energy conservation and comfort, users of SAIC Maxus is the reputation and market.

Reporter Comments:

European light-off "Three Kingdoms" era, where in the future, in the end who can become the market leader?  Whether the market for over a decade entrenched dominance do not vary?  Market structure in turn how amazing changes occur?  These are still unknown, there are many uncertain factors.  However, correspondents say is manifested SAIC Maxus is currently "hot", and the market is already Tyrant "Nanjing Iveco," and "JMC Transit" can be compared, the market is showing the prototype of the three pillars.

In the future, the market will change?  Whither the results of the competition, leaving the market and the time to test it!  

Most reliable van manufacturers


Position, Manufacturer, Annual Incidence Rate

1 LDV 22.01%
2 Mercedes-Benz 23.15%
3 Mitsubishi 30.63%
4 Fiat 34.23%
5 Renault 36.98%
6 Ford 38.52%
7 Volkswagen 39.30%
8 Citroen 41.43%
9 Nissan 45.46%
10 Peugeot 52.60%

LDV still the most reliable van on the road

Despite Leyland DAF Vans closing its doors four years ago, its vans remain robust, suffering the least number of breakdowns, according to Warranty Direct, while Vauxhall vans come bottom of the study.

The study of more than 2,000 van policies found that an average of 22% of LDV vans suffer a fault each year.

That failure rate jumps to one in three for Mitsubishi, placed third in the study.

Meanwhile, more than half of Vauxhalls break down every year, making it the least reliable brand.

The most common faults recorded are suspension damage, often caused by speed humps and potholes, accounting for almost one in 10 garage visits.

Electrical and fuel system issues are the next most reported woes.

Duncan McClure Fisher, managing director of Warranty Direct, said: “Time is money for van drivers so every minute they’re off the road costs them. It’s great to see British build quality faring well. The irony is that the most reliable manufacturer is one that did not survive the recession, but at least you know it’s a good used vehicle buy.”