The Beijing Auto Show - It's just a Zero and nothing more

2010 Beijing Auto Show MG MG ZERO concept car unveiled

Beijing Auto Show 20 set has witnessed China's auto industry started to take off from the course, in this second 10 years is still in Beijing today, at the 11th session of the Beijing auto show, we see the future of China's automotive industry. Although many big foreign models and cutting-edge design concepts enough to multidirectional, intended but the domestic own brand of innovation and technology use is more for us proud.

This includes the Shanghai Automotive MG booth released concept car MG ZERO.

MG Zero mystery unveiled

MG ZERO concept car, designed by the Shanghai Auto's MG Anthony Williams, director of global design team, led by well-shaped, the MG "personality, temperament, and creativity" of the brand value and occupy the high-end design "UK Design" perfect match.
MG ZERO before the face of the brand logo to highlight the new Dress MG designed the shape of the grille was exaggerated to make previous vehicle does not look very sporty, highlighting the drivers of self-confidence. As the core element of the design of the windscreen has become a big angle, in the car on the front of the center line, and the A pillar and the side of the glass together to create a "armor"-like feel. Car tail lights and front part of the continuation of the design concept (word of mouth gallery quotes). The car was designed with a family of interior trim ipod preferences, a simple and neat. Main lines are mainly geometric shapes, all drivers and vehicle to facilitate other passengers and the vehicle communication environment. Also make use of lightweight body materials, high-tech materials, such as in extreme sports in the use of carbon fiber, etc., to reduce weight, while more solid of the body and is more beautiful body. MG ZERO concept car from the design point of view, it represents not just a car, it represents a way of life and attitude to life, either you drive control, anywhere.

MG ZERO

"Zero Bound", "Zero" and "zero limits" as the three bright spots highlighted MG ZERO MG "personality, temperament, and creativity" of the brand proposition. MG ZERO concept car want users to be able to themselves, including body-color stickers, interior fabrics, accessories, lamps, etc., embedded pattern equipment designed and personalized; in space, all car seats can be move, or even removable rear seats; instrument panel, air-conditioning vent and dome light can change color; car navigation touch screen interface on their own definition, rear window graphic changes also function through changes in its color and other graphical owners of real-time communication, give full play to creativity; Car Twitter microblogging feature provides the owners of non-intimate communication gap space for owners to build a more smooth cultural circle, easily and quickly; unique "play"-American concept that MG ZERO inside and outside the various devices can play with the toys for consumers.

Rear window on the games, no problem, front seats could do 180-degree rotation, not confined to the small touch screen; car seat massage function of the music got going and the car fit and synchronization phase, improve ride comfort; car inside and outside lights and music is able to match, perform similar musical fountain and splendid fireworks-like feel; rear window is a giant screen, any character set and the image can be displayed; owner voice was "fun" account for a place to control the car through the sound can be displayed outside the content of micro-Bo, via text direct visual communication with the surrounding vehicles. MG ZERO all the settings are 18-28 years old in order to fully meet the world's "Pan-90" a vehicle for consumer groups and psychological needs.

MG ZERO concept car introduced the MG brand products rich matrix of the Shanghai international automobile brands to inherit and carry forward the confidence and determination of MG. MG brand is the brand stands for "find your different" and a new interpretation of the essence of inheritance. 。 It is brand new MG brand building to hand over the first year respondents. Consumers will also understand the MG brand to a new level.

This is MG’s new supermini, designed at the company’s Longbridge engineering centre and likely to go on sale here in 2011 following a
Chinese debut in the second half of this year.This concept version, called MG Zero, is a lightly modified version of the real thing, which will be called MG3. The showroom version will feature less elaborate exterior lighting and do without the (rather effective) LED-lit front grille, as well as the illuminated MG logos in the headrestraints.

patpending wrote:

The showroom version will feature less elaborate exterior lighting and do without the (rather effective) LED-lit front grille, as well as the illuminated MG logos in the headrestraints.

He Xiao Jing: Roewe technology and grade of core brand values
　
　Editor's Note: 2010 Beijing International Auto Show in April 23, SINA auto send lineup reported this car show, the introduction to "reads" as the theme of family planning, invited all automotive group leaders, business executives and industry celebrities visit SINA auto Beijing auto show live rooms, corporate strategy, industry topics, hot cars, car Expo and other users interested in the topic in depth explanation. Following is a question by the Shanghai Automotive marketing communications director Ho Xiao's visit to the SINA interview room.


Shanghai Automotive marketing communications director He Xiao Jing
　　
Host: you good afternoon 2010 here chezhanxin wave access between Beijing, today we invite to Shanghai Automotive marketing communications director He Xiao Jing, Hi!

　　He Xiao Jing: SINA Netizen everyone.

　　Moderator: we see the majestic products from 750 to 350, are your products open cross, sell expensive after cheap, this will not affect the majestic brand?

　　He Xiao Jing: we want to send this brand further expansion, 350 more extensive coverage of the population, the price of 8.97-12.47 million. Recent concerns about 350 on the network are very high, the car integrates Shanghai Automotive in technology research and development of major breakthrough. 350 is based on consumer demand and new models for the network age.

　　Moderator: 350 has a great wisdom like stocks, does this mean that your product and is different from other products?

　　He Xiao Jing: 350 Internet times, including in the Conference also describes the major features of several important. For instance, we can then 350 itself see the stock market, and online transactions, and of course in the road safety conditions. In addition we have a very good feature, you can globally speaking, whenever you are in 350 car you and your friends is not subject to geographical restrictions for online communication, such as I am in Beijing, he was in Shanghai, we can also be done by this vehicle intercom, not only can you one-to-one or one-to-many, these are 3 g network transport this functionality in the General's car.

　　Hosts: as MG6 and 350 listing, selling of brand integration is also very good, SAIC in double brand strategy on how the planning?

　　He Xiao Jing: we are in the 11th Beijing International exhibition on two models, one is A majestic-class cars, the other one is a 350 MG brand new Zero MG concept car, the car represents our double brand strategy development. Majestic is the embodiment of taste, technology, implementations, MG brand proposition personality, temperament, creativity. Today, many consumers see MGZero the car is a pan-90 crowd, the car very personalized, and many of the features of digital technology. We hope that a step by step to Shanghai Automotive products and quality on a high level of international enterprises.

　　Moderator: MG brand what posture in the future or the future development of how did you consider?

　　He Xiao Jing: MG is a nearly 100-year history of the international brand, in fact we from strategic perspective, we will put this brand as an international comparison in high-end brand to development. Its models in the segment markets are relatively high-end routes, including MG7 and MG6, there are to be listed at the beginning of next year, the market segment in the MG3 are relatively high-end, MG is emphasised individuality and creativity, very suitable for young consumers.

　　Host: now requires you to do something about Shanghai Automotive competitor, scale, many new cars?

　　He Xiao Jing: we have a total of 14 cars exhibitors with majestic and MG s models have been listed, including MG6, listing the near MG3W-the city's Nordic-type car, majestic's 750--is the official Shanghai Expo, this time introduced our full-time online intermediate car 350. So this time Beijing is Shanghai Automotive largest exhibition ever.

　　Moderator: Shanghai Automotive in the current exhibition in your opinion what is the biggest highlights? today's theme in the past?

　　He Xiao Jing: the biggest highlights 350, we have organized a professional media test drive, media response was very positive and very fond of, sell us network consumer group on the car's expectations and discussion is also a very warm, many consumers on a relatively modern new technological products is a fond of. We also believe that the coming of the car will be popular.

　　Moderator: see last year's Shanghai Automotive performance is very good, 246.7 million, is 18 million units this year, industry growth is 15%, what do you think is to support its high growth?

　　He Xiao Jing: Shanghai Automotive has always been relatively rapid development, including the majestic brand and MG brand, last year, the overall market situation is very good, China and other countries are different, the majestic 550 last year overall sales volume is reached 7 000 000, so our January majestic 550-sold more than 1 million units, it is in A + grade market was the main product, Shanghai Automotive on SAIC group has spent a very large fund that we are very down-to-Earth, we almost every year a new product, suitable for different consumer groups of products. The last two years we caught Chinese automobile market opportunities of development, a solid development.

　　Moderator: at the upcoming Expo, Shanghai as agents, SAIC, the spread of the Expo? you think on this brand sales what help?

　　He Xiao Jing: when everyone is period to China Olympic Games, there are 1 million passenger trips to attend the Expo, overall brand communication and publicity opportunities are very large, Shanghai Automotive the Shanghai Expo the highest level of partner. We are the world's fair of SAIC, and General Motors with built in GMAC Museum, we will certainly look into the larger effort. We all care about and a lot of people will visit and we also would like to take this opportunity to spread more our own brand of culture and some characteristics of the product.

　　Moderator: see recall event also enterprise is dragging the stability and development of products for high demand, you believe in the development of enterprises which potential crisis?

　　He Xiao Jing: we are pursuing sales at the same time, consideration is not really meet the needs of consumers, including on product quality, stability, after-sales service, use the value, and so on these aspects. The Chinese automobile market of the past two years than we had imagined development better, some manufacturers may in pursuit of sales, in some ways less emphasis on our Shanghai Automotive, SAIC Group on these aspects is the special attention, especially consumer experience, consumer services, consumers have any ideas and comments to feedback. The last time we remember our group Chairman and CEO, referred to the issue of quality is the life of the company, including Toyota event for us, is a warning, not the pursuit of sales, the pursuit of profit in the long term give lost, we also manufacture process including the plant's construction, we have the best in automotive assembly plant, equipped with the best technology for manufacturing base, at the same time, we sucks the industry was strong management engineering, management, manufacturing system to manage these projects.

　　Host: you launch 750, 350 and 550 price and joint venture brand closer. Such a statement, as we say in the future joint-venture plant will die out, independent brand to kill venture brand, you think that this joint venture brand is not the China market in a transition symbol?

　　He Xiao Jing: joint venture with China Automotive development is made a great contribution to, including certain technical, personnel, equipment, and so on, are constantly learning and improving your own in the process, we stated that, as Chinese people want your brand to get better, because someone else's brand is owned by profit and many others all of that intellectual property is owned by someone else, we hope that all of their core technology to your own industry will be made. We think that no matter how joint venture, we are trying to do, the key is to Chinese consumers want to get the kind of service, are brand culture, to see who could do a better for consumers.

　　Reporter: in automobile market has many branded consumer in mind, in your eyes MG in a few years later want it on consumers as a kind of image?

　　What we do know world: brand-building hope this brand can associate it with its core values, majestic from 3 years building the brand we focus on its core values of brand building, we have been speaking of science and technology and good taste. We put the technology into the era of the automobile manufacturing industry, we are very much emphasized-taste, this is a lot of consumers of rational and emotional needs of the collection. When we do MG brand, and the original old MG is slightly different from last year Guangzhou motor show is our new MG brand positioning of publication, we find that your core values are different, the brand is personality, creativity, emphasize creativity, we hope to play a young group of creativity and imagination. We hope that in product design and functionality to embody this idea in General, we think of MG was very individuality and creativity of the brand.

　　Reporter: past 2009 Chinese automobile company, is developing very fast, last month the first-quarter sales and also very good, how do you define China's car in the Chinese market position? Shanghai Automotive in China automotive market what location?

　　He Xiao Jing: I feel that regardless of the joint venture or independent brands, including we are to build its own international brand, we have to be practical to do it, the most critical consumers recognize your brand values, your product. China now, the Mainland enterprises is very hard, and product quality, technical ability, core technologies, automobile terribly integration technology is evolving and such as Germany, the United States automobile industry, of course, they still have a lot of our advanced worth learning, but I believe that we must be able to do, because we are very wise national and industrious people.

　　Reporter: this auto show with the direction of environmental protection is a theme, Shanghai majestic in China is very early car in new energy in the direction of what design?

　　He Xiao Jing: Group and we are a booth, a majestic 750 hybrid cars, we will soon be volume production of the car, is to adapt to the Expo, the World Expo in new energy of sedan, SAIC group is a socially responsible enterprise, for the environment including in our own living conditions, energy, oil or very precious, SAIC also spent a lot of energy and financial resources, so we set up a new energy companies, who specializes in the next few years can truly to volume production of the car.

　　Reporter: will the mass production of the car is going to a large number of sales in the market?

　　He Xiao Jing: the present in order to provide the needs of the future World Expo, our group also E1 pure electric cars, this may be a delay because the involved technical breakthroughs, including batteries and other aspects of qualitative, should be in the next few years to achieve this goal.

　　Moderator: The end of today's chat.

E1 electric concept car world debut expose variety of vehicle operating posture Expo


E1 SAIC electric concept car is aimed at international advanced level, independent development of a pure electric vehicle, planned for mass production the end of 2012.

The car will also be in the National Museum of China Shanghai World Expo will display low-carbon zone, charged with new energy to the global automobile industry on China's development achievements of the mission. E1 A00 as a single compartment three four-level car, body design using "One Box" concept, the maximum expansion of vehicle interior space. "Zero emissions" in the safe performance of E1 carrying the lithium iron phosphate system, the maximum speed of 120km / h, the maximum driving range is 150km ,0-100km / h acceleration time of 16 seconds. Quick charge function with the car, 30 minutes to charge 80%.

Also on display in the Roewe 750 hybrid car is a mixed mature new energy cars, Expo Expo has become a VIP reception outside the car, mass production is expected by the end of 2010. The car with BSG system (belt drive start generating one machine), with "smart stop zero-emission" and "environmental protection and power of both the" two major features of a top speed of 205 km / h, the maximum driving range of 500 km comprehensive saving rate can be achieved about 20%.


As the 2010 Shanghai World Expo global automotive partner, SAIC will provide up to six months of operation Expo provides electric, hybrid, fuel cell and ultracapacitor vehicles nearly four categories of new energy vehicles. Commercial vehicles in the outdoor pavilion for the Expo will feature a number of commercial operations of new energy vehicles, including hybrid buses Sunwin, Shen Chi electric stadium trucks, Shen Chi electric sightseeing cars, electric light Iveco Bronte bus, etc.. Operational vehicles for the World Expo Shanghai Automotive to develop and install the Telematics and so remote, real-time monitoring system for quick feedback vehicle information, to protect the Expo safe and orderly operation of new energy vehicles.

Windy wrote:The SAIC New Energy fleet providing low emissions transport to the show:



All vehicles including the busses are SAIC New energy vehicles, although one vehicle does look a little out of place!

E1 electric concept car world debut expose variety of vehicle operating posture Expo


E1 SAIC electric concept car is aimed at international advanced level, independent development of a pure electric vehicle, planned for mass production the end of 2012.

The car will also be in the National Museum of China Shanghai World Expo will display low-carbon zone, charged with new energy to the global automobile industry on China's development achievements of the mission. E1 A00 as a single compartment three four-level car, body design using "One Box" concept, the maximum expansion of vehicle interior space. "Zero emissions" in the safe performance of E1 carrying the lithium iron phosphate system, the maximum speed of 120km / h, the maximum driving range is 150km ,0-100km / h acceleration time of 16 seconds. Quick charge function with the car, 30 minutes to charge 80%.

Also on display in the Roewe 750 hybrid car is a mixed mature new energy cars, Expo Expo has become a VIP reception outside the car, mass production is expected by the end of 2010. The car with BSG system (belt drive start generating one machine), with "smart stop zero-emission" and "environmental protection and power of both the" two major features of a top speed of 205 km / h, the maximum driving range of 500 km comprehensive saving rate can be achieved about 20%.


As the 2010 Shanghai World Expo global automotive partner, SAIC will provide up to six months of operation Expo provides electric, hybrid, fuel cell and ultracapacitor vehicles nearly four categories of new energy vehicles. Commercial vehicles in the outdoor pavilion for the Expo will feature a number of commercial operations of new energy vehicles, including hybrid buses Sunwin, Shen Chi electric stadium trucks, Shen Chi electric sightseeing cars, electric light Iveco Bronte bus, etc.. Operational vehicles for the World Expo Shanghai Automotive to develop and install the Telematics and so remote, real-time monitoring system for quick feedback vehicle information, to protect the Expo safe and orderly operation of new energy vehicles.

Source: http://auto.people.com.cn/GB/128665/182209/182215/11442673.html

ZTsteve wrote:Maybe the 550XT is the new MG ZT?

patpending wrote:

ZTsteve wrote:Maybe the 550XT is the new MG ZT?

ah,but what side is the fuel filler?