SAIC @ Beijing Auto Show

SAIC will make the overall appearance at the 2012 Beijing Auto Show

The upcoming 12th Beijing International Auto Show, SAIC ( 600,104 shares ) will be innovation-driven record to win the future "as its theme, gathered its own brand and joint ventures, on display 8 vehicle more than 110 show cars, 10 the balance of the first models. This is a world-class auto show debut SAIC through the reorganization of assets to be listed. SAIC will complete at the auto show, to show the specific results of the work to further promote the new energy industry , efforts to build its own brand, and actively cultivate the localization ability of the joint venture.

Pushing the New Energy and Industrial

SAIC will be on display in Hall E2 group exhibition of new energy passenger cars, a new energy commercial vehicles on display in the outdoor exhibition area. These models aim at the direction of industrialization, demonstrating SAIC hybrid, pure electric, fuel cell technology roadmap on industrial layout and technical strength.

Hall E2 Group exhibition exhibited seven new energy vehicles, including: Rong Wei a new 750 the Hybrid hybrid power sedan and Buick Jun more eAssist hybrid cars; this year's upcoming batch put into the Roewe E50 pure electric cars and Roewe 550 plug electric hybrid power car; the world premiere of the classic electric concept car the MG the ICON; has been involved in the 2010 Shanghai World Expo demonstration runs, achieved outstanding results in its own brand PLUG-IN fuel cell car in 2011 will more than Gordon Challenge; joint venture R & D localization the latest achievements of Shanghai Volkswagen Lavida electric cars.

Own brands

This year, passenger car brands of SAIC further in the product launch, branding, quality improvement ruthless hard work. The show, the Roewe brand new flagship model of the Roewe 950 and the MG brand, cross-class British coupe "the the MG5 upcoming strong debut, officially opened the SAIC bumper prelude to the second-generation product launch of its own brand. MG5 is a newly developed A-level sports hatchback sedan, specially built for the city's young new family; Roewe 950 is its own brand, the most mature, most scientific and technological content of a high-end products. Commercial vehicle of its own brand, the MAXUS Chase brand will showcase the wide-body light passenger carrying vehicle networking technology products, as well as police cars, school buses, logistics trucks, ambulances and special vehicles.

Joint ventures

SAIC's joint ventures based on the future long-term development, and actively enhance the localization of R & D capabilities and take full advantage of consumer demand is increasingly diverse and personalized features, to speed up market response speed, an endless stream of new products. In addition to the exhibit is booming sales of each brand a full range of production models, Shanghai GM will bring the latest development of the Buick , Chevrolet , Cadillac brand concept car, Shanghai Volkswagen will bring the Volkswagen brand new The redesigned mid-size car and the Skoda brand concept car, SAIC-GM- Wuling will bring Po Chun the 630 1.5VVT and 1.8L new car type.

Commercial vehicles

Nanjing Iveco will showcase the new luxury business travel car, as well as SAIC and Iveco to develop new high-end light truck; SAIC Iveco Hongyan will exhibit a new tractor, which is carefully crafted by the Italian experts domestic high-end lightweight heavy-duty truck; Shanghai Sunwin will bring new school buses buses and hybrid buses.

沪A0xxxx is reserved for Shanghai Government use. 沪A00001, 沪A00002, 沪A00003 are stretch Mercedes S600 vehicles used to transport VIPs. 沪B0xxxx is a 'guanxi plate' given to friends of Shanghai Government officials. Both 沪A0xxxx and 沪B0xxxx will generally not be stopped or ticketed for most violations in Shanghai.

The MAXUS Chase brand will showcase the wide-body light passenger carrying vehicle networking technology products, as well as police cars, school buses, logistics trucks, ambulances and special vehicles.

At the Beijing Automobile Trade Show

ady j wrote:Pat,

That show is the Bejing trade show, not the auto show!

Thanks, ady j!

Although a pure concept car, a spokesman confirmed that the study was a guide to what we could expect from future models from MG. 'There are no production plans at present, but this is something we could definitely do,' he said.

...

The Icon was started after SAIC top brass visited the Longbridge facility in the West Midlands. 'They experienced some of the old cars - the sights, the smells - and this spurred them on to do something which nods to MG's past yet which looks to the future as well,' project chief designer Steve Harper told CAR.

...

Lin Jiayu: MG is expected to launch in the second half of the 1.5T models

[2012 Beijing auto show high-end interview] 2012 Beijing Auto Show opened on April 23, an inter-Passenger Vehicle Company of Shanghai Automotive Group Co., Ltd. MG brand promotion, director Lin Jiayu accepted an exclusive interview with easy car network, the following is an interview with Record:

Easy car network: Thank you very much to accept our easy car network interview, a brief overview of some of the highlights of Shanghai Automotive exhibitors?

Lin Jiayu: We stand to bring the biggest highlight of the core product of the entire department brought us BTCC modified version of our booth, a total of three models, the 14 car.

Car: this time we will exhibit a joint exhibition with the Roewe or separate?

Lin Jiayu: with Roewe, SAIC.

Easy car network: You just mentioned the MG the ICON, consumers tell us about?

Lin Jiayu: We all know that MG insist on such a design concept, in fact, MG is a 88-year-old British brand, in which his 88-year history, there have been many models, MG A, MG B, created a sales record at that time, the past two years the brand in China, we see that the main orientation of personality and temperament creativity as the main mode of transmission, this market segment in terms of SUV demand is rising, more is the so-called cross-border car, the target audience of these models are relatively speaking, there are some career-based and high-income young consumers, for example, the senior white-collar workers, we would like to how the 88 years the classic time on the elements of a modern SUV platform, go to create a relative is the fashion of the cross-border significance, or exercise is more suitable for young consumers SUV, point of view of the entire market, including the media in the auto show feedback, it should be said that the MG from the entire vehicle design on a breakthrough attempt.

Easy car network: there are no production plans?

Lin Jiayu: Because this model is relatively domestic manufacturers has never been an attempt to fact, we also hope that the response of the market and the media point of view in this show, because our MG brand concept car for the past two years, each year will there are some new works, in the near future, these cars to market, so to say at least for now, these two days, including the booth car is a very high degree of concern for this product, I believe that the production chance is very large.

Easy car network: In addition to this model, readers are more concerned about a model MG5, this is also just unveiled a newly-listed models, reflect on what the current market??

Lin Jiayu: MG5, MG newest products, currently listing more than half a month, relatively speaking, the market feedback is more optimistic. Because the time in half a month's sales volume is still very hot.

Easy car network: for now is now to shop?

Lin Jiayu: basically to shop.

Car: from the performance of first quarter of the market, do you think the MG this brand relatively speaking, is not there some changes?

Lin Jiayu: auto market this year is relatively still in the doldrums, including oil prices, first quarter of the MG brand entirely sales of 12,800, compared to last year, then, in fact, we have a 50% increase, up by that. Of course, we in the same period is more a product last year that MG3 is fresh on the market, but overall MG3 Ye Hao, the MG6 Ye Hao, after a two-year market test, it should be said accumulated a very good a reputation, so has been relatively steady sales growth. This product is whether it is his style, or the whole of the interior design sense, including the manipulation performance, relatively So this year the MG brand sales, including sales organizations, we are very confident in

Car: If you want to achieve a brand, publicity, and the second is the product line, from some of the current plan which is not launched to continue the product planning.

Lin Jiayu: in the second half of this year, we may introduce a small displacement of the car. Relatively speaking, this product is for the MG brand, he is also also a breakthrough program.

We may introduce in the second half 1.5T such a small displacement engine, this product is for the MG brand, because he has been advocating the sports, he is also a use of a breakthrough.

Car: next year it will launch?

Lin Jiayu: In addition to the words of some of the new car next year, will focus on some phased into use, in fact, like in the booth this year there have been three MG sports a series of modified cars, MG 88 years of this brand in the UK modification In fact, the whole personality, a very long history, we are currently based on our current listing, then 3 and 6, many of our clients have done a lot of personalized modifications, they are also very keen on these. So we will be next we will, manufacturers along with our dealers to join hands to create some of his own including the existing products,

Including existing products, and including future products we will have a series of modification kits, I hope to be able to continue in every quarter to the consumer or dealer a few surprises.

Car: Do you think in the first-tier cities, second-tier cities, the MG this brand change?

Lin Jiayu: the nearest one quarter from the network, I think that means that the MG brand in a personalized content, including the role of models in the network the channel has been easy to jump out of the first-tier cities, second-tier cities. May be the future of car consumption is a very important window, or even possible is also a marketing brand. Hard to say, it is clear sense of first-tier cities, the difference of the second-tier cities, but the difference between the city with the city, obviously, of course, this depends on the site, is a local, relatively speaking with some local customers spending habits, but also depends. But the Internet is very important is the linkage of a phenomenon, dealers in the local with network linkage with, in fact, is more decided results of Internet sales, online not only to do good, in fact, relatively speaking, is a minimum initial implementation, very importantly, the dealer or local sales, if these resources on the Web with good, timely now this is very good.

Easy car network: the history of the MG brand is longer than any other brand, but since it came to China, the current status is an independent brand, do you think this kind of independent brand and a separate financing brand, where the difference between them, and they are compared to what advantage?

Lin Jiayu: the NG brand in the strict sense, we should not put it as an independent brand, national brand, in fact, for the brand, in fact, it should be the British brand, it is the one operated by the Chinese, a British independent brand , which we feel is to say, including with the media, because the brand is not created, is indeed a British brand, is an international brand, particularly in North America have a certain influence. Indeed now, SAIC acquired the right to operate completely of such a system of the SAIC team, has run his course with our team, his own brand with the other difference is that where, in fact, SAIC with an operational process of the whole British brand, in fact, the greatest degree difference - last year, Premier Wen Jiabao to Longbridge, the most classic that is one of China's SAIC corporate funds, the British one, including its manufacturing experience, can more fully, the design of the leading UK design center is better, of course, a design center in Shanghai, with the Sino-British designer, so to go, we should say an international team, so to keep it a design of the essence, and to see the MG brand, the MG brand products have been the formation of the more obvious a similar family of international brands. Whether it is from its prospects, including some interior design, be it a family trend. In addition, as we have just mentioned the MG the ICON is the market mechanism should be said that consumer demand based on the Chinese market, the compact, economical car, the MG value in such a subdivision our products should be said that a design sense, a sexy, including his overall credit should be said that these models can be singled out, or its characteristics. Then we think, how we English, some cultural, some ideas, and more to Chinese consumers, which is why we continue to introduce such a concept car, through a modern car, including power systems More interior design, space, more suitable for modern needs, so, continue to MG brands and independent.

Easy car network: Do you think the MG's sales this year will be how

Lin Jiayu: should be in the automobile market in the second half of this year's speaking as oil prices continue to rise, including front-line vehicle time limit license, we feel that, relatively speaking, it is not a much ups and downs, my own because the Chinese auto market think, like cell phones a few years ago, a really, we all need to start the car life, such an era, of course, the automobile consumption may have some curves, but some other way, as Beijing has begun a practice should the whole desire for car consumption demand, so we think this market will not be much impact of China's economy now, like some places in Europe such a recession, the unemployment rate so high, many people should be hands of the people still have some money to improve his quality of life. MG brand us this year, the MG3, 5,6 are on the whole, its advantages should be said to be very confident in such a market which, I believe in a relatively stable accumulation process, we have attracted brand to focus on such a group should be said that a group of loyal owners, a group of relatively closely concern, we feel that the goal of sales expected this year should be no big problem

Everyone MG @ the Beijing Auto Show

MG BTCC Champion Edition cars.

Li Peng, senior manager of the Shanghai Automotive

2012 Beijing Auto Show, April 23, and automotive news kicked off, and hearing a car at the scene for your report. Li Peng, senior manager of the Shanghai Automotive Passenger Vehicle Company, told and hearing Automotive interview, said this year's target of 200,000 or more, according to this figure, then, to complete this year's goal is no problem.

Record interview

And Automotive News: Welcome to the General Lee came and news interviews between. First, please tell us about the Auto Show Shanghai Auto which highlights?

Li Peng: this time with many previous years, auto show or similar, or the overall look of the above Automobile Group, we saw at the booth there are three different areas, the first exhibition of SAIC as a whole. We have a whole to change the subject of the publishing process, SAIC exhibition presents the many many products made in the field of new energy innovation, including Roewe 750 plug-in hybrid new car, it is also planned for this year will debut six months, 750, Sunny Buick, new energy car was there. Roewe and the MG with a joint exhibition, we are positioned as a B + class administrative car, the Roewe 950, the MG side, in addition to the MG5, the paramount concern of yesterday morning, just released the world's first episode of compact -SUV concept car MG ICON is also subject to a lot of attention, the entire booth has a strong lineup of vehicles, and also hope the fans to our booth to learn more about these cars.

Automotive News: SAIC under the MG brand, its main target customers, as well as positioning is how?

Li Peng: because we have seen, may MG more English style. MG itself as a classic, or on behalf of the traditional British automotive industry, traditional English style has always been our heritage, a good pass in the MG3, MG5, etc. are the UK Design concept, with a 88-year-old MG, forever, is a young brand, because it has been locked in the new generation of young people, adhere to the British fashion elements and young people to understand each other fusion of fashion, leading British fashion trend for young people.

: In addition to the MG that you just mentioned a concept car and car MG will be other new models or brands launched in the second half of this year or more later times?

Li: In fact, our most important a car is probably the MG5, in March, including in Beijing on April 1, do an activity. In fact, this time we listed only its 1.5-liter models, later this year, we will launch the 1.5T turbo, with a 6-speed gearbox, this year the MG5 the models as a whole to the entire department The manner appearance. This year is the London Olympics, which is a very important node, because MG is a sports car has been known for some movement of genes has been a lot of people are obsessed. This year is the first year of the MG to return to the BTCC, it can be said is very exciting, the MG6 first stop in the BTCC won the championship, so the end of the second quarter of this year, will launch a Champion Edition . Fact this Champion Edition covers three models, the MG3, MG6, MG5, we can see our stand on the very personality of the region is ready for racing, even if the previous owners can also buy our conversion kits, car converted into a Champion Edition.

And car: You just mentioned this year's Olympic Games in London, MG brand of this return to the United Kingdom, because you also mentioned that British design is more rigid, so that improved after modern elements will integrate into more popular? The situation in the UK domestic market performance is how?

Li Peng: SAIC as the largest investment companies in the UK, in fact, MG has always been the concern of the British media and some owners, from starting a version of the MG in the UK in the first half of last year, when Premier Wen Jiabao went to England, released the sedan models. MG has a good cultural heritage is the owners club. June each year, they will be in the UK in the annual activities of the MG Life last year, nearly 1-2 million people, many of our media to witness, they have this advantage of the MG really is unparalleled, any other big names are not. Many of us old car owners actually MG to return to England, we can say without any delays do our the MG6 first batch owners. Many people are actually at home already have five or six car, they just do MG6 like collection, as must as the owners after the first batch of MG to return to Britain. In fact, this is not just an obsession with the brand, is also a product of the trust and support, in fact, we through them slowly in the UK have a good development, with the UK car dealers, and even local some leasing companies, car rental companies have established good cooperative relations. Like some rental companies are the first time to purchase our models, as a car rental in the UK local resources.

And car: After your presentation, we learned that the MG to return to London, England is still very popular, is very active. On the domestic market because of the first quarter of this year's data is not good, please disclose the sales of the MG brand in the first quarter of this year, the sales target this year will be adjusted?

Li: In fact, the feedback of the entire market, we should more clearly. From the second half of last year and the first half of this year, in fact, the entire market and not as the early recovery. However, we believe there is always a process, may slowly rise from the low, this is a large market environment. But I believe the Roewe MG brand is concerned, does not seem to be so negative. Because of the MG brand, especially in the first three months of this year's performance, in fact, beyond the expectations of many people, far higher than the market average, the first three months sold over 12,800 units, an increase of 58 percent than the same period last year the amount of . The MG5 up later to be such a big concern, consumers special recognition. I believe that in terms of the MG brand in the next, we are still very are confident, very optimistic. Indicators of our passenger car company Roewe together with MG, Roewe also showed very strong growth momentum throughout March, adds up to more than 16,000 units. Our goal in this year more than 200,000, according to this figure, then, I believe we have completed that goal this year is no problem, I do not think we should go to adjust, perhaps we should be more optimistic look at this market.

And car: I hope that the development of the company's sales will be better, Thank you for accepting our interview!

Li: Thank you!

patpending wrote:Champion Edition.

Will there be some neate plate(oes) too lol?

I like Senior Manager Lee's car name:

"International Business Daily" the Top models of the 2012 Beijing auto show

Editor's Note: the last time at the 2010 Beijing International Auto Show , we have the glory of the overall best model to the SAIC Roewe 350 , after two years, we have the 2012 Beijing Auto Show the audience the best car glory to the Roewe 950. This is not because we prefer SAIC Roewe brand, but because of the Roewe 950 is really good, worthy of this honor, not to mention it belongs to its own brand, deserves special incentives.

Overall best model: SAIC Roewe 950

SAIC Roewe brand new flagship model, the Roewe 950 to meet all six standards of the "best model" developed by the International Business Daily, doing my part of the overall best model ". Is particularly worth mentioning is that, as a B + level models (between medium-sized high-class cars and medium and large executive saloon), the Roewe 950 although the use of advanced alien platform and powertrain, but independent new design the vehicle the appearance of the interior as well as manufacturing processes and materials work level has exceeded the vast majority of the same level of co-branded cars, among the high-end list. This near-perfect model will reinforce the the Roewe status as an independent high-end brand, but also help to improve the image of the entire own brand.

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Maxus gets cloud technology

4 / the Maxus InteCare world premiere



The eye-catching raised concerns should not only flashy concept car, the hustle and bustle of the Cars star for the people in the industry, some excellent concept will change the development of the industry standard. SAIC commercial vehicles to international benchmarks Powerise future "as its theme, carrying the MAXUS brand models, SAIC unveiled the Beijing auto show.

InteCare pass the value of network-wide intelligent solution, SAIC Group and China Telecom powerful joint development of a new generation of people and vehicles interactive technology, the launch of "InteCare" will telematics services as a starting point Internet of Things technology, cloud computing, integrated 3G technology used in school buses and other commercial vehicles, for the children to school, school, etc. to build security. From the security point of view, InteCare through Automatic Crash, lost key rescue, remote diagnostics and other functions. From the efficiency point of view, InteCare to provide users with the crew number and information management, the quantity of goods and information management, 3G video distribution, fuel consumption and driver management, remote real-time data management capabilities. In terms of convenience, InteCare to provide users with 24-hour online assistant, push real-time traffic, one-click navigation and other functions.

This is not because we prefer SAIC Roewe brand, but because of the Roewe 950 is really good

Design-led future: SAIC Tony Williams

Two years ago,  the theme of the MG ZERO so far we still remember, and then the vanguard of design-led future "the MG5 concept, then the global debut of the MG ICON concept car, the MG brand significantly speed up the The new models pace.

The occasion of the 2012 Beijing Auto Show, we spoke to from MG global design director, Tony Williams and Shaojing Feng accepted the interview of the reporter, the following is a summary of the interview.

The MG the ICON mass production?

The car embodies the MG brand how design trends?

Who is the target consumer groups?

Answer: Generally speaking, the concept car, there are two types, one is brand concept car,
the other a product concept car. In contrast, the product concept car is closer to a production car, the brand concept car embodies the brand's future design concepts and design trends. MG the ICON is a brand concept car, so it will be mass production, mainly depend on the auto show on the public to give comments and feedback, including consumer and the idea of ​​all of you media friends. If the evaluation of the car is generally very good,
then will also promote the production.

The MG brand is unique, is a passionate brand, the MG ICON embodies the passion of the population of the beloved MG brand in a way. The essence of the brand in order to better reflect the MG brand personality, temperament, creativity, and our team of designers for the overall style and iconic design a lot of research, and collect the feedback of many consumers for the MG design in the MG ICON show. Many people feedback that the car has an affinity for the same time full of the sense of avant-garde design, this is a great recognition and understanding. Such feedback will also be a production car of our future the amount of reference.

The MG brand is always locked the younger of the global market, is aimed at young consumers with passion, aggressive. They have a strong personality, like a unique way to express their attitude towards life and the pursuit of life, and very assertive. At the same time, a soft spot for products with high added value.

Question 2:

We have seen, and now the MG models, compared with the past, the design is very different, the design of this MG ICON integrated into the Chinese elements, in order to meet the needs of Chinese consumers?

Answer: First of all, the changes in the design of the MG brand has continuity, automotive design change is impossible, but we have always stressed and retain the essence of the MG brand personality, temperament, creativity ", as well as sports, characteristics of passion, as we emphasized yesterday, the MG ICON heritage of the DNA of the MG brand.

Today, more and more car brands began to emphasize, for this part, the MG brand has its own thinking. We believe that in China is a gradual process, step by step to achieve. With the development of China's auto market matures, consumers are high, demand for automotive design of the MG brand to be completed first, is to build the MG's unique brand of style, and continue to strengthen. On this basis, we are gradually integrated into the Chinese consumer demand.

Chinese consumers tend to be more younger, their creative and has a more assertive self-personality. So when we design the car, regardless of the design lines, or the color and texture, personality and modern features are apparent, the same time, we also focus on reflects the affinity of the MG brand in the MG ICON to meet China and the needs of different consumer markets in Europe. A wide range of SUV models on the market today, but we want to be different in order to establish the confidence of our brand to better develop our brand.

Problems?:

the MG6, the MG3 to MG5, MG has formed a very distinctive style, especially the MG5 British pioneer in the design impressive, while the MG ICON, we see more British retro elements. Whether we can be understood as the MG brand in the future development of the process will be more integrated into these elements?

The answer: from a design point of view, this should be called "classic". "Retro" may vary greatly in design, so we do not easily talk about "retro", but to talk about "classic". MG brand has a 88-year history, has accumulated a lot of the essence of the elements, we hope these classic elements, pass down the essence of the design of the MG brand.

Question 4:

What is Tony, you as an independent designer to join SAIC MG, and whether they can adapt the working environment of the Chinese?

Answer: came to SAIC before, I used to work in Germany, Japan and the United Kingdom, came to SAIC. I think SAIC can provide a very good platform for automotive designers, SAIC leadership very much hope to activate the vitality of the MG, which is very important for our entire team. For example, when the idea of ​​a concept car, we will have some very radical ideas need to be high-level understanding and support of SAIC; share a common faith between our design team and senior leadership, and mutual trust, understanding , so can smoothly communicate with each other and dialogue. This trust, understanding, and to a very big support for me and the entire design team. Moreover, SAIC's investment in the MG.

From the entire SAIC team of designers (including Roewe and MG), both multinational talent in our team, there are overseas returnees professionals, but also experienced professionals from the joint venture, for each and every one of us, SAIC the work environment are regarded as surprising. Ago, many people feel that the working environment of its own brand, some simple equipment, practical work experience. But we came to SAIC, it is surprising that hardware facilities are very good, even better than many multinational car firms and joint-venture car, and the SAIC team is also very powerful. It should be said, This is the SAIC system has attracted a large number of knowledgeable people, including a lot of talent from top-level universities and overseas students, SAIC should be preferred.

MG brand, the British design team, and now more powerful, we have a long stationed in Shanghai, the British designer, we maintain full and effective communication, by this way, my colleagues in the UK can also be the Chinese market and of young Chinese consumer preferences tend to have very in-depth understanding. Through our efforts, will be able to speed up the rehabilitation process of the internationalization of the MG brand, which is the goal of MG designers, but also the entire SAIC's vision of the design team.

Question 5:

The MG ICON name, so that we feel the car plays a decisive role for the MG brand, ask the name, it represents the MG design team which look forward to?

Answer: The concept car is named for the MG ICON, is based on our consumer research. We found that the MG brand is a very iconic brand, the MG product is full of young, trendy and dynamic, and underlines the strong British style and taste. We hope that this car can become a sign of the MG brand, so name the MG ICON.

The ICON of the MG is not just simply copy the classic elements, but to capture the classic elements of modern design techniques, the MG ICON more modern, more cutting-edge, more challenging for the MG brand, the MG ICON only the expression of MG present design concept, through the reality "to the classic expression of the MG "design-led future" design vision.

Question 6:

MG brand global design director, Tony said in an interview often architectural design, for example, does the design of the building is not for the automotive design inspiration?

Answer: As a designer, it will certainly find design inspiration from many things. In fact, the architectural design to some extent with the vehicle design there is a lot in common. For example, we are familiar with London, it is "classic" and "modern fashion" fusion product. Famous modern architecture, while still retaining many of the classic historic buildings, the two coexist in harmony. London urban modernization and to what extent, these classic architectural elements still retained, it is still a familiar favorite London.

Similarly, MG brand is also looking for that balance. Our consumers enthusiastic about the trend of the elements and the pursuit of a taste of the classic elements of integrated into the design of automotive products, so as to maintain the consistency of the "classic" and "modern fashion". The new UK Design England retro design concept at the same time, the MG ICON concept car in the interpretation of "classic through the reality" show the MG brand and "design-led yet another innovation in the future," Exploration.

Question 7:

MG worldwide has many fans in the design of the MG ICON car's design team has a lot of pressure? In the eyes of designers, MG brand what is the?

Answer: The pressure is certainly there. In this show, we received many foreign media interview. Interestingly, in these foreign media reporters,
are many MG fans. There is no lack of them owners of MGB models such as MG classic cars collectors. This allows us to strongly feel the MG brand's international influence and charm.

MG brand around the world have many fans and the fan club. At the same time, the 88-year history of the MG brand, with fans of many different ages in different historical periods. If asked about MG is, depending on the age group of MG owners, but if you ask the MG brand cars should be what, then the MG ICON so.

Question 8:

the MG ICON capture a lot of classic elements of the MGA and MGB, why in the end present, not a coupe, sedan, but the SUV models?

Answer: MG classic sports car design elements to create the ICON of the future SUV mainstream design trends, MG, MG personality, temperament, creativity and the spirit of the brand once again deepening, but also British cars designed to lead the future of this feature a new interpretation. The MG brand to know that young consumers love SUVs, not the kind of "hard lines, full-size, high fuel consumption" model, but like the young, small, sports-oriented SUV. Therefore, the MG ICON design, legendary sports car the MG and urban SUV combining, transmit a new design DNA, and create a forward-looking trend of small-scale of the British SUV to achieve the dreams of young fashion SUV.

This time, we hope that the ICON of MG presented to you, is a very cutting-edge, especially SUV. In other words, the MG ICON positioning the first SUV, the love of contemporary young people, the same time, it is an embodiment of the MG brand and models of the design elements fans deeply loved.

Question 9:

At present, the car from the concept car design to volume production process, the speed is very fast, many concept cars little change in volume production. However, many concept cars into mass production, to retain the original exterior design elements, but in the interior, but very conservative design a far cry from the abstract concept car. This can be understood as the automotive interior design there is much room for development? I would like to ask the MG ICON interior design features?

Answer: From a design perspective, the concept car interior design and exterior design is associated. While the designer dream of every detail to be perfect, but interior design is more focused on the actual operational. For example, in the case of more than 100 km per hour, driving the location of each operation button to be very clear, people and cars almost a blend of interior design should be simple, easy to operate. MG-branded concept car generally will soon be able to put into mass production, but in the manufacturing process, to achieve the many practical features, you need to optimize the production process. In addition, the interior design trends is difficult to define, such as electronic products, many popular mobile phones have only one button in car design with the various technology we may also slowly realize.

This time, the MG ICON interior to further deepen the appearance through the reality of the "classic" new concept, the center console the MG the 1947 TC "wraparound" design on the basis of succession, floating Console shape integration shift control knob, a touch-mode control panel full of the sense of technology innovation and configuration; multifunction steering wheel design is unique, the continuation of MG classic three-spoke design on the basis of a sporty racing style handle and shift paddles, and with leather and metal materials with a sophisticated visual effects and unmatched feel; good encapsulated seat design, evolved from the British flag over the roof design, reflecting the motion characteristics of the MG brand and British descent.

adaveabbott wrote:Two great bodies. But which do you prefer?