LDV returns to the Commonwealth

SAIC Maxus two-brand strategy in overseas markets to start

On July 17, the SAIC MAXUS Chase Australia market vehicle export agreements signed in Shanghai. Shanghai commercial vehicle company, Shanghai automobile import and export Co Ltd and Australia dealer of the tripartite representatives attended and signed the agreement, opening the MAXUS, a brand new era in Australia. Since then, Australia became the first SAIC Chase entering the international market developed markets abroad. At the same time, SAIC Chase dual-brand strategy was officially launched in overseas markets, to local conditions to strengthen brand power.

　　SAIC Chase in global markets will LDV MAXUS which dual-branded models, namely in the LDV has a strong brand heritage area using LDV named, such as the Commonwealth and European territories; introduction of MAXUS named in other countries and regions, and through "public" identity to a unified global "technology, reliable, enterprising" brand connotation of common knowledge. SAIC Chase this brand layout aimed at the effective use of overseas brand heritage, creating the greatest brands in overseas markets, and increase product premium capabilities, through collaboration with overseas distributors, to quickly open and long-term development in overseas markets to provide ongoing brand propelled.

　　LDV's influence in the global heritage heritage, Commonwealth countries especially due to its Royal Queen's car background keep deep feelings, passed in March and July this year in Australia two perfect auto show debut, the Australian market back to legends of this 100-year commercial vehicles brand full of expectation. Chase developed successfully entered the overseas market marked SAIC SAIC commercial vehicle products and overseas business operations capacity has reached new heights.

　　By virtue of United Kingdom LDV brand knowledge property right complete absorption and SAIC of deep research and development and technological capacity for commercial vehicles, new SAIC Chase products to high demands of international benchmarks, maintained in hand-to-hand combat with many international famous brand product lead. Benefited from the front bearing cage of precursor, the whole body designs, originating from Italy high-performance diesel engines VM Motori company, and comparable security configurations for passenger vehicles, SAIC Chase brand vehicle dynamics, comfort and security of competitiveness in the global commercial vehicle market. In addition, as entering Australia vehicle necessary for the market, must pass is rated as the world's most stringent standards of ADR that many commercial vehicle enterprises coveting Australia when markets become prohibitive. In August this year, MAXUS brand models-wide ADR certification will be completed. Meanwhile, SAIC commercial car according to Australia commercial car market needs set has products line layout, meet the area user needs, in future a time within, will for Australia market provides 7 paragraph covers short axis, and long axis, and low top, and in the top, and high top of models, which including spot for Australia freight market development of 3 paragraph 3 people block logistics car and 4 paragraph 10 block, and 11 block and 15 block of business reception, and commuter tourism models.

　　Signing of this agreement is SAIC resource integration ability a great showing for commercial vehicles. This time, Shanghai automobile import and export Co Ltd and Shanghai automotive reached commercial vehicles Ltd established from the intention to seamlessly connect business processes to product delivery, SAIC commercial vehicles of world-class business Management skills and ability of overseas operations is one of the important causes of international customers trust. Accompanied by expanding overseas business, SAIC commercial vehicle system competitive advantage once again perfect to show, not only at the level of manufacturing system, more in terms of operating system to meet international standards. SAIC commercial vehicles within and among partners in a pattern within the framework of improvement ideas put together "SAIC quality" to secure an overseas marketing network of steady advancement.

　　Successfully entered the Australia market SAIC overseas export performance empowers Chase throughout the series. Currently, SAIC has established CKD assembly plant in Southeast Asia for commercial vehicles and exported to Malaysia, Myanmar, and in April at the Beijing auto show scene, SAIC commercial vehicles and Chile dealers held a signing ceremony in early July, shipped the first batch of 102 vehicle exports to South Africa. SAIC is steadily pushing globalization strategies for commercial vehicles, covering Asia, Africa, South America and Oceania, global marketing network system already has shown signs of. With Australia this mature Auto markets opened, SAIC Chase entering the European market also started the countdown

Currently, SAIC has established CKD assembly plant in Southeast Asia for commercial vehicles and exported to Malaysia[RHD], Myanmar[LHD], and in April at the Beijing auto show scene, SAIC commercial vehicles and Chile[LHD] dealers held a signing ceremony in early July, shipped the first batch of 102 vehicle exports to South Africa[RHD].

patpending wrote:what is it that keeps coming out "SAIC Chase"? SAIC Commercial Vans or similar?

Where is this assembly plant? Thailand?

I see both RHD and LHD versions are being made. I wonder if all vans would be imported to everywhere in the EU, or assembled in the UK. "RHD Maxus only" assembled in UK would seem to make little sense.


I can't believe that continental European markets favour "LDV" over "Maxus" - you might have to spell out the DAF part which they probably can't, and that means mentioning "Leyland" THEN we get real badge engineering!

Recently, the Shanghai Commercial Vehicles Co., Ltd. in South Africa CMH Group delivered the first order of 102 SAIC MAXUS V80, departure ceremony was held in Wuxi production base.

This is following the framework agreement signed in December last year, SAIC commercial vehicles in South Africa CMH Group strategic cooperation has taken a substantial step. The South African market has officially become the SAIC commercial vehicles overseas in Malaysia after the second overseas strategic markets.

It is reported that the vehicle export to South Africa V80, is the only rollover test by the international standard strictly commercial MPV models can maximize the protection of the occupant life safety.

At present, the the SAIC Chase brand global marketing network system is already the beginning of the current, the brand has covered the Americas, Asia, Africa, Oceania and other places. In Southeast Asia, the Maxus brand of SAIC has established a CKD assembly plant and bulk exports of Malaysia. The contract with SAIC Maxus CMH Group is one of the three car dealers in South Africa, commercial vehicles of the strategic cooperation between the two sides will SAIC global strategy for Africa, "Rocker" to lay a solid fulcrum.