http://www.autoconsulting.ua/article.php?sid=28806 (whole article included, as translated)
Where they create cars MG? production car | Posted - 17/10/2013 22:45:30 (Read 2285 times) |
In late 2011, Ukraine had a brand new car - MG (Morris Garages). The legendary British brand that has its origin from the 20s of the last century, in 2005, was taken over by a Chinese company NAC, and then joined the group SAIC. MG now has become whether Chinese or remained traditionally British brand? To answer this question, the reporter went to AUTO-Consulting where cars are now developing MG. |
In the garage Morris'a For a start, MG - an acronym for Morris Garages.The history of the brand started, like most big-name brands that period, with assembly of cars of his own design. If the cars get lucky, and the owners adventurous, then you should have industrial production. This was also the birth and MG, with the only difference being that the first cars of this brand released in the old building military academy near Oxford, and not in the garage. And the name of Morris Garages in those days meant actually - "Motor Morris." But the old man Morris seems to have been a vain and not too original, and without hesitation, called his first car and the first stamp - Morris. But the businessman and engineer, he was decent. He was lucky, he gets a great car. But the real success came only when his partner Cecil Kimber Morris convinced that it is easy to sell similar but improved by 10% cars, 50% more expensive than standard models Morris. However, it requires another brand. Morris was not easy, but he agreed to name a new brand MG, however, do not forget to attribute to him Morris Garages. So in 1924, appeared the first car MG. Since then much water has flowed.MG I had ups and downs, of which the AUTO-Consulting necessarily tells in detail. But now our search for Morris Garages led us in the vicinity of the British city of Birmingham - Longbridge industrial area. Throughout most of the XX century, the area occupied one of the largest automotive companies UK - Longbridge plant. In the late 1960s, the complex was the largest car factory in the world, which employed about 250 thousand people.Details about the new MG brand in the Ukrainian market. The history of the brandis now here is not so crowded, but that there is a technical center of the British branch of SAIC Motor (SAIC Motor UK Technical Centre). Corresponding AUTO-Consulting found for this humble guise of several interesting units MG: Technology Center, a design studio, museum, sales center, testing labs and a car factory MG. Chinese investors have invested in the plant, laboratories and a design center about 500 million . pounds (5 million of them - in the design center), gained a new international team. But many experts were "old school" - those who developed MG and Rover cars in the 80's and 90's, and working here for 20-30 years. design studio and technical center design studio and technical center - the heart of development Car MG. British center is responsible for the key stages of design, engineering conducts research, the design of all new models of MG. As it turned out, here are developing at full speed and the cars of another brand - Roewe. In fact, it's the same MG, only for the Chinese market. & Design Studio and Technical Center - classified.However, Carl Goth (model designer MG5, head of the group, which is developing a new crossover MG) gave a detailed account AUTO-Consulting What are the stages of development of a new model. Everything starts with a sketch (pencil drawings) of the individual elements, the design team then prepares drawings of the machine whole. Next, you create a small model of clay, then - a full-scale model. MG release its first crossover MG CS in 2014 culminates consider making concept models that demonstrate at dealerships. And at every stage designers work and improve every element of the future of the automobile. If a strategic decision about the production, the designers removed the mathematical model, ie dimensions, angles, corners, fillets, checkpoints, etc.) and electronically transmit to the engineers who are in the next office. great help in modeling was 3D-printer. Engineers Technical Center adapt to the capabilities of auto design of modern technology. Engineers of British center create all the "stuffing" of cars MG (and Roewe): engines, transmissions, suspension - all of these are products of British developers. As it turned out, the Shanghai branch of the SAIC takes up a minimal part - they just adapt to the capabilities of the production units. Coordinates the work of the British and the Shanghai Center. should be noted that apart from the technical center of the latest developments of their own (and visitors met with the new engines, including a new 2.0-liter turbo diesel engine, new transmission), a number of booths devoted to the development of competitors. So the engineers are exploring new solutions and try to understand how they managed to get. After visiting the British branch of SAIC Motor (SAIC Motor UK Technical Centre) the question of the construction site of MG cars finally cleared up: they are developed right here in Birmingham. Prolonged test MG 550: The British emigrant. Part 1: The long test MG 550: A thorough gentleman. Part 2: Long-term test MG 550: Comfort, sir. Part 3: Long-term test MG 550: Still a gentleman. Part 4:Test laboratory testing of new developments MG also takes place in the UK - it is built the whole body, brim stuffed with electronics. Prospective engines and transmissions made in the workshops of the center by-pass technology, are bench testing in a variety of modes. Stands and simulators can simulate the most different style of driving, acceleration, deceleration, movement up the hill, etc. This instrumentation captures the state of the engine for hundreds of parameters. Once the engine is brought to stand trial, he still has hundreds of hours of testing on prototypes, which are carried out here in England. plant But a full-scale production of MG cars in the UK anymore. The plant at MG Birmingham made only CKD-assembly. All of the cars are now made in China (including painted body) - it is cheaper. Then ready to deliver the kits of the British plant where mounted engine, transmission and some other items. Incidentally, car kits from China comes in the first configuration, that is, even with the assembled interior. Despite the small location, at the British factory cars go through a rigorous quality control , including tests in the "rain chamber." His tests before sending the kits goes to the Shanghai plant.According to AUTO-Consulting representatives of MG, there is even a legend that tour competitors from BMW commended body painting, finding flaws in it. Note that MG, produced by the company in the UK are only for the local market and other European countries with right-hand traffic . These are not only MG-hand steering, but also more rigid suspension "for good roads." In Ukraine, MG cars coming straight from China. Sporting achievements MG Change of ownership does not affect the attitude toward the brand compatriots. Especially the British are very proud of the success of its factory team, which is on the MG6 NGTC cars taking part in the popular Touring Car Championship racing series in the UK BTCC. In the overall standings the pilot of the MG Jason Plato took third place with a total of 380 points, only 17 points less than the winner (speaking at a Honda Civic). His teammate, Sam Todorov in the overall standings came sixth, gaining 286 points.For a young driver who participates in the championship for the first time, this is a very serious result. Incidentally, Honda Civic is also felt almost British cars as factory Honda, where it is produced, is located in Albion. Globalization MG, as the automotive brand not only revived, but is gaining momentum. It is too early to say that it is gaining popularity in Europe, but the fact that MG is already present in several European markets, including in Ukraine - this is due to the new owners. Globalization has led to a situation MG, common in the production of any other equipment. Technical development is carried out in Europe (not only geographically, but on the basis of European (British) automotive school), and the production - in China. President of GM Europe: Who really killed British car industry?At the end of our tour, one of the Britons showed his brand-new iPhone and subtle humor asked: Do not bother if you have what the iPhone is made in China? No, of course, this did not bother. Moreover, iPhone is one of the most sought after gadgets on the market. And the British did not mind that the cars native British brand MG, designed and developed in Britain, is now made in China. These are now the laws of globalization. And there's nothing you can do about it. Kiev-London-Birmingham-Kiev MG in Ukraine in 2013 will sell more than 1,000 cars thanks to a group of companies "AIS" for their help in organizing the trip |