MG GT and diesel MG3 for UK?

SAIC personnel reshuffle Wang Xiaoqiu regain SAIC own brand

From the administrative level point of view, SAIC own brand increased to unprecedented heights. 4 and a half years after leaving, Wang Xiaoqiu technical descent to return to their own brands, determined to push Chen Hong shows SAIC brand into the "second season" harvest determination.

SAIC brand new head finally get to the bottom.

June 28 afternoon, SAIC held in Weihai Road 489 cadres meeting was announced, the former general manager of Shanghai GM will be promoted to group vice president Wang Xiaoqiu also served as SAIC Passenger Vehicle Company ("the SAIC passenger cars" ) General manager. Two days later, Wang Xiaoqiu appear within SAIC is located at 201 Research Road Safety Office.

Two months ago, the former executive vice president, general manager of SAIC SAIC and passenger after he was promoted to SAIC president Chen Zhixin, who took over as general manager of SAIC passenger post, quite outside attention.

Passenger car company SAIC SAIC has a pivotal role. Although it is the largest car company, SAIC still accused of "big but not strong" because of its own-brand share is not high in the group and has not profitable. SAIC accordance with the objectives put forward by the party secretary and chairman Chen Hong, SAIC to become the leading internationally competitive enterprises, and to achieve this goal is the prerequisite to SAIC brand in domestic and international stable foothold.

Wang Xiaoqiu previously SAIC's own brand pedigree, was the first general manager of SAIC's passenger cars. 4 and a half years after leaving, Wang Xiaoqiu technical background to return to its own brand, also shows SAIC Chen Hong determined to promote its own brand into the "second season" harvest determination.

With Wang Xiaoqiu transfer, general manager of Shanghai GM, Shanghai GM post by the "three handle" Wang Yongqing, deputy general manager took over, and the public will also be promoted to general manager of Shanghai Hai-Liang Zhang, vice president of SAIC, the former general manager of Shanghai Volkswagen joint general manager of electronic Chen Xian Zhang served, which means, SAIC Motor, Shanghai Volkswagen and Shanghai GM, SAIC subsidiary of the three, only be performed by SAIC Motor Group Vice President, General Manager, from the administrative level point of view, will improve its own brand SAIC to an unprecedented level.

"Return" of the task

June 30 this day, Wang Xiaoqiu arrival of new offices.

Placed in front of his business state are: passenger car brand from SAIC Roewe build the acquisition and integration of NAC MG has a dual brand, SAIC completed the layout and its own brand into the high-growth period, the successful completion of the "development of the first quarter . " In the second quarter, took over again after Wang Xiaoqiu, SAIC brand to achieve brand and profits double harvest.

SAIC brand helm again, facing Wang Xiaoqiu has shrunk the market situation. Compared with the four and a half ago, the situation of independent brands, great changes have taken place. Since 2009, including Geely, Chery, including the mainstream independent brand enterprises have realized the transformation, the Chinese and the low-end to high-end product transition; addition, the brand is also emerging out of the camp to Chang'an, Great Wall, as the representatives of GAC "dark horse." In addition, the joint venture in order to expand the Chinese market, the products have to plumb directly intrude into its own brand in the field, which means that SAIC brand faces competition more intense.

SAIC brand after almost eight years of development, is facing a critical point profit.

Wang Xiaoqiu before the problem is that SAIC has been in a slow growth in recent years. This year from January to May, SAIC's own brand sales rose only slightly by 0.1%, sales of 85,200, although in a general decline in the domestic brands situation, SAIC growth has remained very difficult, but with Shanghai Volkswagen up 23.8 % and Shanghai GM more than 5% growth rate compared to the growth of SAIC brand is insignificant. Plus early development of independent brands, SAIC invested heavily in recent years, SAIC has been troubled for profit.

19 June 2013 annual meeting of SAIC, Chen Hong was asked again the scene shareholders, SAIC began three years ago made a profit target, Chih-Hsin Chen, general manager of SAIC Motor Company to determine its own brand more than once in the internal meeting profit targets , but ultimately fell short.

Meanwhile, Chen Hong, SAIC for growth in recent years is also not satisfied with the brand power, Chen Hong think SAIC has yet to establish a simple and Zhizhirenxin brand.

For Wang Xiaoqiu "return", a senior SAIC spent eight words to describe, "well-deserved, long way to go."

Wang Xiaoqiu SAIC brand from scratch participated in pre-build. Shanghai Volkswagen has for many years served as director of quality, in terms of production management, quality control, and the company's operations, which are very deep knowledge. In addition, Wang Xiaoqiu innovation, do not like rigid. SAIC executives presented with its own brand of high-end positioning, SAIC Roewe brand successfully achieved in the early positioning to differentiate into the market, and to support innovation in marketing, a short time, SAIC will be in its own brand of high-end market foothold .

2009, the overall market because SAIC, SAIC rising passenger position, vice president of SAIC SAIC assignments concurrently Group Chih-Hsin Chen, general manager of passenger cars, while Wang Xiaoqiu were sent Shangchaigufen as general manager.

After the end of 2009, Wang was sent to Shangchaigufen Group as General Manager, led Shangchaigufen profit for years. After 10 months before being sent to the general manager of Shanghai GM, that "fine camp Future" program, and specific content to the three brands of Shanghai GM product quality improvement. Today, with Shanghai Volkswagen, Shanghai GM to return to the double experience of Wang Xiaoqiu own brand.

Curtain across the board layout

How to break the competitive environment, Wang Xiaoqiu work hard in addition to hard work, but also skillfully.

If you can lead the SAIC brand "kill" the one to break out of the road, not only make SAIC realize the dream of its own brand, but also for the development of China's independent brands specify a path.

Compared with the four and a half ago, Wang Xiaoqiu hands of the "weapon" is also increased. The most important weapon is consistent with SAIC down to reach a consensus to promote the development of independent brands bent.

May 23, with the former SAIC chairman Hu Maoyuan retirement age, the former vice chairman of SAIC Chen Hong took over the post of chairman of the board, so far, served as chairman and party secretary Chen Hong SAIC SAIC to become "top-level officials "; while the former executive vice president and general manager of SAIC passenger Chih-Hsin Chen also was appointed president.

Consensus "double Chen" is to dump the Group reached the power to create their own brands. "Technically, multinationals do not just own brand followers." On June 19 SAIC recently held a general meeting in 2013, Chen Hong said. New management believes that only an industry leader in technology, who have a core competence of technology and innovation in order to be recognized as a powerful consumer brands, high-end road SAIC will go more smoothly.

SAIC brand promotion Wang Xiaoqiu just part of the layout at the group level, in addition to Wang Xiaoqiu, and was promoted to vice president of there way thunder, thunder will be in charge of the process SAIC strategic technology. Cheng was promoted former engineer, executive director of business strategy and planning department of Shanghai Automotive Group Co. vice president, before this was the SAIC Engineering Academy.

The new strategy will include vehicle networking technology department, new energy, information and other departments to re-combination, the future of this sector as SAIC's "think tank" for the development of SAIC to provide rear support information and new technologies.

SAIC SAIC decided to open a venture capital firm in Silicon Valley in the United States as SAIC "window" in order to grasp the world's latest technological developments; while in China, SAIC plans to set up a prospective Institute.

Future SAIC's technical center in Detroit, the United Kingdom's research and development center and technology center in Shanghai will be practitioners 'think tank' strategy for SAIC sources of technical problems to solve in the future.

Revive overseas markets

In the sales level, and Wang Xiaoqiu while there Yujing Min came to SAIC passenger cars, he served as SAIC will succeed Jiang Jun, deputy general manager of passenger cars, in charge of marketing.

He came from SAIC's overseas business department, responsible for Roewe, MG two brands both domestic and international markets while "flowering" of the mission.

俞经民 a great experience working at SAIC in overseas markets. He was sent to Korea SAIC, SAIC became an important presence of Chinese personnel in Ssangyong, SAIC executives after returning Overseas Division.

Arrival 俞经民 while overseas will bring a wealth of experience, but this time, these experiences are invaluable SAIC passenger cars. SAIC has done a first-class, but not to mention international competitiveness. Because SAIC's overseas business has just begun.

Overseas business development slow cascade effect is unsuccessful SAIC brings a dual-brand strategy. Since NAC integration business, the same as NAC MG ROVER platform integrated into the brand's, MG's development has been tepid, more than 20 million sales in the SAIC, MG's sales accounted for only 25%, which also makes SAIC implementation of the "Roewe MG" dual brand strategy have been challenged.

Although because of financial problems before being acquired domestic enterprises MG, but MG has many fans abroad, MG racing in foreign civilians, which some consumers the MG brand loyalty is high. Different owners and Roewe, MG brand positioning determines the performance of the car consumers have high demands, while MG must achieve a breakthrough in technology, will it be possible to win back the hearts of consumers.

After 2006, SAIC MG return to the UK market, SAIC is gradually introduced into new products. According to the plan, in addition to the diesel version MG3 and MG6, SAIC is also studying the latest MG GT import the UK market. In order to effectively support the follow-up product, SAIC plans a total investment of 45 billion yuan in the "Twelve Five" period.

Jobbybob wrote:Interesting. What diesel engines are available to them? Do they just have the one they use in the 6 (which would make for a quick car at 150bhp) or is there another they can use?

SHANGHAI – Wang Xiaoqiu, 49, former president of Shanghai Diesel Engine Co., Ltd., was appointed new president of Shanghai-GM Automobile Co., Ltd., succeeding Ye Yongming, effective on August 13 [2013], according to a company news release.

Wang started his career in automotive industry in 1988. Among his earlier positions were vice president of SAIC Motor Passenger Vehicle Co.; general manager of Shanghai Auto Manufacturing Co.; vice president of Shanghai Motor Co. Ltd.; vice president of Kolbenschmidt Pierburg Shanghai Nonferrous Components Co., Ltd.; deputy director of Shanghai Auto Industry Technical Center; and deputy director of Shanghai Auto Industry Quality Supervision Center. Wang was a member of the team taking charge of the R&D of SAIC’s independent passenger vehicles. He most recently served as president of Shanghai Diesel Engine Co., Ltd. from November 2009.