Port Quest! Behind the strength of Shanghai Automotive Analysis
In recent years, Shanghai Automotive Group Twin - Rong Wei, MG brand cars layout has improved steadily, and won a good market reputation, along with sales climbing. In the hot back, and the MG brand Roewe is lost depends on the brand in the joint venture model of product quality, which can not fail to mention Roewe, MG models in the "birthplace" - Shanghai Automotive port base. The author of the Roewe 750 by a new generation of opportunities for activities, in-depth internal base, to bring you the strength Revealed.
2008 officially launched the Shanghai Automotive port base covers an area of 1,207,100 square meters, and Yizheng base, base in Nanjing with the domestic auto brands in Shanghai three major production bases, and bases in Shanghai Anting Automobile Technology Center, Nanjing Branch Home and overseas R & D centers together to form Shanghai Auto complete system of independent brands.
This is located in the southeast of Shanghai, close to Hangzhou Bay Harbor base, from initial design to the lean, agile, flexible, modular and high quality that the "four modernizations and one high" advanced design concepts to ensure its leading position in the next 30 years. According to the accompanying staff of the factory from the initial design for the center in accordance with all the principles of quality, in order to build lean investment philosophy brands in China's most advanced manufacturing base.
Shanghai Automotive port base, although automobile manufacturing base, but not too many typical characteristics of heavy industry factories, the overall gives a clean feeling, the way the plant area is very spacious and good sanitary conditions, everything seems in order.
Into the exhibition hall, we saw the Prime Minister had been to the Roewe 550, which even for the Roewe Shanghai Automotive Group brands, both with extraordinary significance. Subsequently, we officially entered the assembly workshop. Although the plant may be clean to be prepared in advance, but after I enter the assembly plant a little surprised a bit, because the plant gives the overall feeling than I had visited the factory several strong brands, many of even compared with the joint venture brand has not the slightest inferior to the factory. Plant in well-lit, translucent roof to install a lot of glass factories in improving the lighting and also can play a role in energy saving. In the production line next to the rest area on the table, the workers of the cups are stacked very neatly, while not immutable, because it seems every detail of the stacked cups on the table are not the same, while the Shanghai Automotive, said in charge of personnel semi-militarization of the factory management, workers, very strict, so that products can effectively improve the process, but also allow workers to get better growth.
Shanghai Automotive port base to give the most stringent of manufacturing quality concerns is the tour left us with the most profound impression. According to the staff in this huge base have the most sophisticated technology; the stamping, body, paint, assembly, powertrain plant will ensure that every aspect of production is better. Advanced "total line production" can achieve a production line of three platforms, a platform supports two models of production.
Thanks to excellent product design, quality products and excellent manufacturing quality cost-effective, Roewe, MG model has gained the favor and attention of many consumers. In the Roewe, MG models behind the praise received by the market, including the port base of "advanced technology", "manufacturing quality", "standardized", "execution" the four key words, the Shanghai Automotive also hopes to port base emphasis on product quality to convey the idea of independent brands, to build transfer of consumers, market acceptance of its own brand in the high-end products, even with joint venture brands competing against no less.
Now, with the continuous improvement of productivity, like Roewe, MG brand cars will be more quickly put consumers in a timely manner, and Shanghai Automotive's two brands, "Gemini", combining the strengths and will certainly bring a new 2011 automobile sales miracle.
