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Relevant departments of the State the forthcoming relevant export control measures, will make the booming export situation of own-brand cars more orderly.
On September 9, the notice on the official website of the Ministry of Commerce said: declared on the export certificate for automobile and motorcycle manufacturing enterprises should be included in the Ministry of industry and information technology of the vehicle manufacturers and product announcements, and have a valid national compulsory product certification (CCC certification). In addition, all product category that fits the stock of production shall be enterprises with export of maintenance service capacity.
Notice that: from next year, Ministry of Commerce, Ministry of industry and information technology, General Administration of customs, State administration of quality supervision, CNCA 5 sectors reported by the joint production ventures overseas after-sales service network auditing, Enterprise export scale, the classification management of production Enterprise export authorization. On the quality of exports products abroad have undergone major events and significant adverse impact on China's export enterprises, relevant departments the most severe measure is to eliminate its export qualification.
"We hope the State can regulate the export market, which will promote the orderly development of overseas markets, contributed to collective of Chinese enterprises in overseas famous brand." MAXUS overseas Department Manager Poon said in an interview with reporters.
Yang Aiguo, Deputy Secretary General of the China Chamber of Commerce car branch believes, "to deliberately disrupt the export market, vicious price competition, as well as extremely irresponsible for enterprises to develop punitive measures conducive to maintaining overall image of Chinese products. ”
Draw the first lessons
According to the steam vehicle Enterprise export data show that total 487,900 vehicles in the first half of China's exports, rose 28%, total car exports this year are expected to exceed baiwanliang, up 27.48% per cent; exports are expected to reach $ 17.472 billion, 59.37% per cent growth over the previous year. Once again achieved high growth, the industry generally believe that own-brand passenger cars in China ushered in the second wave of exports.
Own-brand passenger car business in China were exported from launched in 2001, and exported the first peak in 2008 arrives. 2008 full year export passenger cars of more than 300,000 vehicles, however, under the influence of the global financial crisis in 2009, collective enterprises in overseas markets shrank nearly half of passenger car. 2009 passenger car exports 149,600 vehicles, down 57%.
Experts have been exported overseas in the first wave's defeat summed up China's own brand only sell cars without brand. "Early Chinese auto companies know only sell cars, did not know that selling cars to provide a service, the knowledge of foreign law and operating rules. "France Marseille China director Wang Hua said.
"Chery in 2001 to start exporting, there was only a trade section, the idea is very simple, is to sell cars. "Chery oversea investment General Manager Wang Mo also confessed.
"After the financial crisis in 2009, Chery began to rethink. Carding export business and started again in 2010. "Wang Mo said, in some of the markets have gained a certain market capacity, Chery gradually change policy, go strategy adjusted to go strategy, start thinking about how to have sustained development in overseas markets.
International section of great wall motor vehicle business Vice President Shi Qingke also said, "China, the great wall had been spontaneously initiated planning for overall brand development, in addition to overseas CKD, SKD factory, great wall motor requires dealers to do great wall products must have franchise stores.
"Most of the own-brand cars in China is not the simplest vehicles sold, but to truly in-depth overseas markets, CKD, SKD factory being built in local, and began to focus on establishing sales network and after-sale service system, wish to seek overseas famous brand. "Roland Berger, Vice President, greater China Shen June said.
In Iran, has set its own car brand Chery, had achieved sales of 50,000 vehicles a year. Geely in the Ukraine market also became a local "luxury car", share rose to 75%. And the great wall has been in more than 100 countries and sales shop in the market.
Those international in the low-end market
In recent years, independent brand in product quality improvement they have made a lot of Kung Fu. In the Middle East, Latin America, and Russia, the Middle East and North Africa after the non-developed areas such as, a number of leading enterprises in the export, has begun to explore the road of the developed countries.
SAIC MG has been achieved in the United Kingdom held a public ceremony and MAXUS has landed in Australia market. Faw Mexico established and joint ventures. Opened in February of this year Bulgaria factories make great wall motor in the EU for the first time the production of cars.
"Australia and Chile are relatively high-end market, to enter these markets the same as entry into the frontiers of Europe. "MAXUS overseas Department Manager Poon told reporters that both markets are performing a collision with European legislation, once approved, access to the European market requires only product configuration upgrade.
Mexico is part of the North American free trade area, in Mexico's products are licensed, can be directly entered the North American market. Great Bulgaria is positioned to become the factory cars sold in the European market and supply base for SUV, this year it is expected to achieve the scale of production and sales of 3,000 vehicles.
For upgrading on the ability of independent brands, LMC Automotive (formerly j. D Power) Asia Pacific auto market research director Zeng Zhiling (micro-blogging) by optimism that "this largely due to China increasing quality and skill levels in recent years. After the success of China's auto exports experienced a second wave, is likely to replace Korea cars, as the world in the low-end market is very good complement.
However, the cars in the middle of access to world markets, still faces a number of urgent issues. One is against policy in some countries, still not fully understood. Last month, Chery and great wall motor in Australia had suffered "asbestos."
"Australia has in 2004 on the comprehensive disabled, asbestos in Europe and other developed countries have long been prohibited from use. This in fact reflects China's passenger car business to export laws and regulations haven't researched. "PAC Advisor Zhou Fangyu recognized.
In addition, the international market of Chinese enterprises ' difficulty in fully expected changes. On September 15 last year, Brazil suddenly was enacted by the Government automotive industrial products tax policy, Brazil imported cars on the market cost up to 25%, a direct result of Chinese enterprises could not compete on the ground. Under the influence of this, jianghuai Brazil car plant construction has stopped.
At the same time, Chinese companies abroad are still based primarily on price to win, "is China's own brand in many countries between the competition results to their own beat. "Shen June concluded that vicious competition will result in overall lower profits, brand damage, to the detriment of international sustainable development.
