SAIC Thai factory production 8 new models want to push the local market occupying 10%
SAIC MG6 cars off the assembly line plant in Thailand recently became the first company in operation in the local production base. SAIC is also planning a second factory in Thailand, is expected to put into operation in 2018. SAIC focus on the future to occupy 10% of the Thai automobile market share, and locally manufactured vehicles exported to other countries and Malaysia.
SAIC car off the assembly line plant in Thailand
The morning of June 4, SAIC Motor Co., Ltd. Chia Tai (SAIC Motor-CP Co) was held in Rayong (Rayong) Thai factory line-off ceremony of the first car MG6, SAIC declared officially put into use production bases in Thailand and is MG MG brand Third quarter sales in Thailand, officially pave the way. The MG6 sedan off the assembly line equipped with 1.8 l engine. The car will be the Honda Civic, Toyota Altis for the market, June 19 SAIC MG6 will be public Buthe domestic prices, and dealers begin delivery next month.
Chinese Ambassador Ning Fukui, Thailand,
the UK Ambassador to Thailand Mark Kent, SAIC chairman Chen Hong, SAIC president Chen Zhixin, Xie Guomin, chairman of Chia Tai Group, attended. Xie Guomin which was the first Thai-made MG car owners.
December 2012, SAIC and Chia Tai Group (Charoen Pokphand Group, CP) jointly announced the establishment of a joint venture SAIC Chia, shares more than 51% in Thailand: 49%. SAIC will technology licensing and trademark licensing, production and sales joint venture authorized MG brand vehicles right rudder, Thailand aims to build for the right rudder automobile production base, while for the local and export markets.
The first phase of the joint venture investment of 100 billion baht, according to the latest exchange rate about 1.98 billion yuan. SAIC Thailand's first factory is located in the East China Sea coast Hemaraj Rayong Industrial Park this year, but had to delay the progress of the political turmoil in Thailand. New plant in the first year after the third year, the annual production of 30,000 vehicles, to test the size of the market demand, the fourth annual production capacity will increase to 50,000 units / year. SAIC current annual sales of about 2,000 cars in Thailand, Thai factories initial production capacity mainly for the local market in Thailand.
In addition to the joint venture plant project in Thailand, Chia Tai Group, including the content of cooperation with SAIC motorcycle manufacturing and supplying air compressors for the Chinese automotive market.
Two factories in full swing
SAIC plans to invest an additional future projects doubled in Thailand, the second phase of the project to reach 20 billion baht, or about 3.97 billion yuan. SAIC has Chonburi (Chon Buri) for the second factory chose 500 rai (about 800,000 square meters, per rai = 1,600 square meters) of land area for the construction of the base.
After completion of the second phase of construction, the plant will eventually doubled production capacity to 150,000 to 200,000 units / year, reaching about four times the first stage. Thai factory SAIC plans to eventually sell for the entire ASEAN region, including other right rudder car market in Malaysia, Singapore, Indonesia, and even Australia, New Zealand and the United Kingdom.
Wu Chia Huan, president of SAIC, said in the second phase to reach full capacity, the plant will stop production of the first vehicle, and instead focus on engaging powertrain and parts production.
In addition, SAIC will establish a network of distributors and Chia in Thailand, is currently selecting certified dealers, has set up 15 distribution and service centers, half of which is located in Bangkok, Thailand, is expected to be expanded to 30 years.
In addition to the construction of OEMs, R & D center and design studio SAIC is also one of the strategic content of Thailand, is expected to recruit 300 automotive designers.
Launch product to 10% share of 7-8
SAIC chairman Chia Shao Zhu (Thanakorn Seriburi) said: ". MG6 is just the first step in our business plan SAIC Chia car lineup future expansion, to cover MG SUV brand products, pickups and commercial vehicles SAIC Chase."
Immediately after the MG6, SAIC MG3 next step will be put into a small car and MG5 in Thailand locally. Chase brand light MPV next year will also enter SAIC Thai factory product range. Shao Zhu is expected next year, SAIC Chia Rayong plant will produce 14,000 vehicles MG6, MG5 and MG3, and 2015 will also be opened SAIC vehicles exported to Malaysia, Thailand prelude.
According to SAIC Chia 2014-2016 three-year plan, SAIC in Thailand aimed at occupying the local car market share of about 10%, and is ready to re-invest outside the MG6 6-7 models. Thailand's automobile market is currently between 130-145 million in annual sales, such as sales of 1,325,079 vehicles in 2013, sold 1,436,335 vehicles in 2012. In other words, the local SAIC's goal is to achieve annual sales of around 13-15 million.
SAIC MG's product lineup will be further expanded in the future, including a new flagship model, sports car, MG6 replacement car, MG SUV and so on. But not yet known which of the new car will be put to the Thai market, or in Thailand factory production.
Apply for green car deals
The Thai government introduced policies to encourage manufacturers to provide incentives for environmentally friendly vehicles. There are five car prices first to get the green car subsidy eligibility, the second batch will increase to 10 car companies (including the existing 5), SAIC is applying for the second phase of CP environmentally friendly vehicles preferential qualifications.
The first batch of home 5 awards car prices by nearly 40 billion investment in the first phase baht manufacture environmentally friendly vehicles in China. In the second phase, which is five car companies ready to invest 86.8 billion baht (U.S. $ 2.68 billion), producing 753,000 vehicles environmentally friendly vehicles. After 5 will invest 52 billion baht (U.S. $ 1.61 billion), producing 828,000 vehicles environmentally friendly vehicles. The second phase of the first stage higher than the total investment of nearly 100 billion baht, total manufacturing 1580000 environmentally friendly vehicles.
Wu Huan said that the current SAIC Chia not convenient to disclose details of any investment and expansion plans until the company's board of directors approved the project proposal environmentally friendly vehicles.