Shanghai 950 arriving this year...

Roewe flagship car will "change standard", Shanghai & Hongqi brand competition

"North-South Shanghai Red", it tells of the last century discontinued Shanghai sedans have aura. The brand disappeared for a long time appeared again in 2007, and another in several Shanghai Auto Show to "change standard" way Roewe 750 models on display. Recently, Netcom community informed insiders from SAIC Roewe 950 flagship sedan will be for standard "Shanghai" brand launch, thus creating a new brand image. Meanwhile Netcom club also won the Shanghai sedans for standard picture, the car is expected to be launched during the year. Marked change after the Roewe Shanghai flagship car through licensing, and FAW's Hongqi brand to compete.

This change targets "Shanghai brand 950" models, not appearance much difference with the Roewe 950, body size is almost the same length and breadth were 4996mm/1857mm/1505mm, wheelbase 2837mm. "Shanghai" brand car just before and after the replacement for the LOGO of the vehicle. In power, the new car will be equipped with the Roewe same 2.0L, 2.4L and 3.0L engine displacement of three 950 match will be one of a six-speed manual gearbox.

For its own brand for standard flagship car model, currently compete with SAIC Roewe FAW Pentium are planning for standard red by way of indirect sales slump to enhance the flagship model of the Pentium B90, which will also form the sale of high-end brands to create low-end models mode. SAIC apparently has plans to change the current brand decisions, to solve this stage Roewe 950 sales slump dilemma.



As of early this year, SAIC Roewe and MG has two independent brands, product positioning has a significant difference. But there is not the same as the FAW Hongqi brand of high-end cars, which SAIC also plans to enable the "Shanghai" brand to create a master brand. Stage paste Shanghai brand products introduced, still as a vehicle to promote new energy technologies.

Shanghai SAIC sedans is a landmark product, but because of "Shanghai" brand has a strong regional naming, if sales in the country, compared to the same period compared to the last century, the red flag opponents, acceptance of Shanghai brand will be SAIC, the primary problem to be faced.