Guangzhou Auto Show - International launch of the MG6?

Windy wrote:

KCW Motorsport wrote:That is a classy site. This looks better and better everyday. This is beginning to look like MGs brightest ever future. Money talks I guess

That's a classy looking avatar you have there KC

Windy wrote:I expect they will carry on using the old characters as they are the way to write MG in Chinese characters, though I have noticed that the press have stopped using them!

I wonder if you are reading the new slogan to replace "Modern Gentleman" - "Make the difference"?

不 (bú) = "not"

patpending wrote:I note that the fuel filler is on the right (like on the 75 so probably like the 550) and that the exhaust is on the left.

patpending wrote:has someone stolen the numberplates already?

He Xiao Jin: "MG6 car new benchmark will be listed in the next month 22nd"

Interview with Shanghai Auto communications director He Xiao Jin:

　　He Xiao Jin: Sohu NET friend!

　　Sohu cars: could you briefly explain this Guangzhou auto show exhibitor on?

　　He Xiao Jin: we was ratio in Guangzhou auto show record Guangzhou auto show greater scale, attaches great importance to the manufacturer, we Shanghai Auto are equally, one is 4.1, 3.1 Museum also has a booth.The 4.1 are a world of new car MG6, and only one machine, this is our MG brand new, booth Roewe members are more familiar with the fact that and 750 Roewe 550, this time also brought a N1 concept car, we will see this is a very fancy a car.


　　Sohu cars: this debut MG6 or a concept car?

　　He Xiao Jin: global designs to meet the first episode of, MG6 is our joint global resources, make a a new car.In addition Auto Show is our new MG brand, hoping to bring a new brand image.That is why we, from the identification of the brand from the brand's Visual elements, and so on that there was a lot of changes, mainly highlighted personality, creativity and temperament.Booth special advocates that follows the contours of mg brand is “ find your different ”, we can see this booth is very different.

　　Sohu cars: For Guangzhou auto show for MG brand is a very good time, you can talk on the future development of MG brand view?

　 He Xiao Jin: , in fact, on the South cooperation, as a South China very important, Auto show car show Guangzhou is a very good time, we would like to take this opportunity to our brand new brands, including brand connotation, brand advertising, brand proposition to pass the Auto show, fast propagated, this time from two stand, also because so many brands, very large number of manufacturers came to the Auto show, which is an area it is not enough, we have done the booth a larger area of separate on display.Because the Roewe MG and was Shanghai Auto following very important brand, this time MG brand, we on the listing of MG6 publishing, many news points above in , and MG6 Roewe is already more than three years of marketing strategy , under the guidance of its brands and products have been greatly growth, both to the brand is crucial, but the two brand positioning is very confrontation between the two variants, we see both booth can also see, Roewe is more taste and science and technology, MG is individuality and creativity, temperament.

　　Sohu cars:MG6 positioned as a new reference refers to what car?

　　He Xiao Jin: on the one hand break through the traditional concept of, for example, our design, it is this shape above broke the tradition of the two sides and three car concept, so it looks like the two front as three hand, now take design elements is a very popular fastback design elements.This is more than a fastback design elements appearance is very beautiful, but also in respect of the use of cars is also very convenient, including the area of the trunk, and so on, there is a lot of design principles contained in it.It is in the form, and the traditional concept totally different, is to create a new benchmark.In the product properties, such as in safety performance, configuration, and technological content, and so on, it is also a unique advantage, so we emphasize MG6 is a new benchmark car ” “.

　　We Sohu cars: MG6 this is the first episode, and what is the price of around?

　　He Xiao Jin: a little this forum users will also need to wait patiently, you should quickly, it will be next month.

　　Sohu cars: probably date?

　　He Xiao Jin: our present plan is listed on 22 December.

　　Sohu automobile: the price of the car area?

　　He Xiao Jin: this reserve mystery.

　　Sohu cars:MG for a new identity, the meaning of this new identity?

　　He Xiao Jin: this time you can see, including future MG6 logo or car showroom LOGO, we want to change the subject in the world, the times you want to emphasize that, in addition to the internationalization of element-binding is now popular trends in air cleaner, unified, tone color on all aspects on the other hand there is silver, gray tones, in General, we would like to reveal MG brands in personality, in creativity and temperament of rendering.

　　Sohu cars: can talk about the concept of Roewe N1 vehicles?

　　He Xiao Jin: “ N ” in fact refers to the network, according to the present progress by saying that there will be listed in the first half of next year, it is an a-class cars, the most important features, in addition to shape – we can see shape is also very fancy, apart from the shape, is a top priority in the future of the network technologies, network and vehicle life .

　　Sohu cars: can the Internet dials or GPRS?

　　He Xiao Jin: now more popular this 3 g, Internet, and so on, you can combine the demand for all aspects of life, the user can receive information as soon as possible, or doing something, you can research and development of these technologies out of the car to technology platform;, future automotive consumers was able to get the car into a life of peace, we speak for three screen a cloud.Means that mobile phone is a screen that the computer is a screen that car also has a screen that these three screen is interactive.Cloud refers to the technique behind network output operations background, these will continue to implement the above in our car.

　　Sohu cars: three interworking?

　　He Xiao Jin: on, you can learn more about information, including the likes of news and tunes.They may be established very early on, download it from the network, to the car when he makes it easy to get to these things.

　　Sohu cars: will in the future?

　　He Xiao Jin: in the future when the listing of these technologies have matured.

　　Sohu cars: equal its downloaded songs heard in the car, or downloaded guide go in?

　　He Xiao Jin : is actually a lot of information can then pay close attention to the the which type you like, and liked what singer, you can always there to help you with your downloads and updates, classification, according to the application at the same time, there are a lot of technology integration, this is the real pre-marketing announced the technology.

　　Sohu cars: yesterday held a forum on new , also production in Shanghai Auto , a new car in this respect we have internal communications for such planning? including at present our sales network is like a situation?

　　He Xiao Jin: new energy because it is the country of a policy to promote research, car new energy and direction of development.Batteries, including hybrid electric, these are the development direction of the future, this also needs to take a while to realize that it's not so fast.Including battery stability, including hybrid electric effectiveness and efficiency of these are also requires a certain amount of time to make it real and the damage, but all major manufacturers input is very large, doing the work, this is a trend to reduce environmentally friendly sources of energy, cars. Shanghai AutoAs a Chinese 500 enterprises have the strength.As you said just now that sales network, and now we and MG Roewe has 260 signing 4S shop.

　　Sohu cars: is currently?

　　He Xiao Jin: .It should be said that it is not enough, we have three or four line city further development of our sales network, by 2011, our network will be expanded to 400-600 home.

　　: Sohu automotive tier market share?

　　He Xiao Jin: now a market on the whole, important cities are already has a dot, future development trend is to go to the line at 2343 2255.

　　Sohu cars: according to the mainland market as there may be some vehicle type set?

　　He Xiao Jin: to places where this depends on the consumer tastes, say consumers liked the Chengdu refitting, we cannot say that all, you're going to do something.In some places, like to add some automobile market, this will try to meet the demand.

　　Sohu cars: will allow dealers himself to do something similar to the modified integrated?

　　He Xiao Jin: us at the moment is to provide a unified accessories, because it on manufacturers, image and quality are protected.

　　Sohu cars: SAIC group sales completion this year was still aim for next year's sales volume is set at?

　　He Xiao Jin: this year, sales of the entire group of SAIC is very large and is expected to 260 000, or even more, the world was the first eight bits, just the Shanghai Auto , we went through the growth of two or three years, including design, network of construction of the building, dealers, and so on, Roewe this year and MG sales achieved together, of course, we are still in the process of growing up, we believe that next year will be better.According to the current overall automobile market predicts that the growth of 15% next year or so, this is a rather optimistic.Last year was less than 4 000, breaking through 9 this year, next year in 9 million based on the hope of greater growth.

　　Sohu cars: a general goal, probably reached?

　　He Xiao Jin: we definitely want to exceed industry averages.Digital always says that after it receives no back.We will work very hard, and MG Roewe both some breakthroughs, and SAIC has been done.Because as a responsible corporate citizen, we speak enterprises, but also on the image of the community to make greater contribution.For example because the college graduates this year, selling in this area has a lot of construction, including people of hiring and training, and so on, to students with a lot of job opportunities.Next year is the world's fair Shanghai Expo, we'll do charitable activities, such as a nationwide assessment of an exposition star and so on.In addition, since China as well as on the one hand there are many poor populations, such as the need for assistance from certain categories of population, certain areas, we have Shanghai Auto project in this area, and has been doing.

　　Sohu cars:Network marketing channels and, in Marketing case on which there is no innovation?

　　He Xiao Jin: 2009, we go through two to three years of brand building, including the idea of brand, brand culture, has been.We now have a certain customer base, a considerable part of the customer base is also to attend an event, is very enthusiastic, as we do the Roewe 550 digital concerts in Shanghai and Chengdu has just done well.Mainly customers like, consumers are very enthusiastic, we are also very pleased that such activities and not for selling cars, waffles is a big celebration.

　　Sohu cars: good, given the time of the relations that we today that's the end of the interview, thank you!

　　He Xiao Jin: thank you!

patpending wrote:Did Mr He say "Roewe" even once?

Looks like the MG6 is neither a two box hatchback nor a three box saloon.

Something keeps coming through as "majestic" - what's that?

Here's a guess. It's always near 750 or 550. Roewe. (only mentioned maybe 3 times)

ZTsteve wrote:I like the look of this car, it's growing on me.

Is there a picture with the hatch open? I wonder how practical it is. Maybe it doesn't open on this show model...

Windy wrote:

ZTsteve wrote:I like the look of this car, it's growing on me.

Is there a picture with the hatch open? I wonder how practical it is. Maybe it doesn't open on this show model...

The orange show car is supposed to be a production model so I hope it opens!

Haven't seen any with it open yet...

Windy wrote:

patpending wrote:Did Mr He say "Roewe" even once?

Looks like the MG6 is neither a two box hatchback nor a three box saloon.

Something keeps coming through as "majestic" - what's that?

Here's a guess. It's always near 750 or 550. Roewe. (only mentioned maybe 3 times)

Maybe I should have included the picture, see the source article for the picture of "Mr" He: http://auto.sohu.com/20091123/n268401671.shtml

"Majestic" is what "Roewe" means

We need another interview for the UK outlook...

patpending wrote:Is she Ms Big at SAIC - I thought there was a Mr Big called He!

Windy wrote:http://www.autocar.co.uk/car-news/mg-/updated-mg6-revealed/245237/pictures/updated-mg6-revealed.aspx

I Wonder where autocar got their pictures from, both those have been on the first page of this thread for some time, and they can't be found in many other places!

Windy wrote:

patpending wrote:Is she Ms Big at SAIC - I thought there was a Mr Big called He!

Ms He is Shanghai Auto communications director from Shanghai, Mr He is the big boss at MG Motor UK in Longbridge

KCW Motorsport wrote:

Windy wrote:

ZTsteve wrote:I like the look of this car, it's growing on me.

Is there a picture with the hatch open? I wonder how practical it is. Maybe it doesn't open on this show model...

The orange show car is supposed to be a production model so I hope it opens!

Haven't seen any with it open yet...

Totally useless pic for your needs, but proves it does open!

ZTsteve wrote:Sorry, what does? Have I missed a pic?

Interview with SAIC three executives:

Reporter: Among the future of its own brand, is not relying on new energy cars to have sprung up everywhere? Electric battery is to integrate their own and then use the MG brand Roewe?

Hong Chen: First of all would like to clarify a concept, we should not bring this traditional cars and opposition to new energy vehicles, automotive industry and related technical conversion, a process that converted from traditional cars to the new energy vehicles, roads and perhaps a long one.

Development of new energy vehicles, we are mainly value changes in the trend of the future of automotive technology, the traditional vehicle we need to do; conventional car, technology optimization also can bring significant results, such as the use of advanced diesel engines, fuel consumption can be reduced by 20%, is equivalent to the hybrid mix. We SAIC conventional vehicles and new energy vehicles in these two areas things have to do a good job.

From the front of speaking, the traditional kind of vehicle to consider how continuous improvement, and the new energy vehicles have several things we have to do it themselves, such as battery management systems, and vehicle integration of highly relevant, we have to make their own. Vehicle control, power system, there are two sets and then go to electric, this stuff we have to make their own. Electric drive control we have to do it themselves, of course, can co-operate to do. As the electric drive transmission should make their own. From the perspective of industry chain, these core components we have to participate. Batteries, we also consider the future with the national or international co-production of the battery strong. Now battery technology is not stable, may also need a few years, this technology could really be a breakthrough in access to this commercial. We also wish to observe.

Reporter: How do I own brands in the market place?

Chih-Hsin Chen: own brand of SAIC our strong background, in recent years is still pretty fast walk, but we focus on is to lay this foundation, we are in this high-end value chain, and the entire R & D system; United Kingdom , Nanjing, Shanghai and three R & D base has 1,800 R & D personnel, next year we will be more than 2000. Own brands is like a white, our entire marketing system, including quality department, are in accordance with the high-end value chain, both reinforce the foundation. 30009 1000 last year, on the basis of units this year, more than 9 million units, it should be a good start next year, we seek to double objective 16 million units to strive to achieve 180,000 units; SAIC's Shanghai Volkswagen are common If the estimate is true, then this year is the first second; as an autonomous brand is certainly heading in that direction to catch up, after all, is also within the competition, but want to give us a little time to lay a solid foundation, nor is it only the pursuit of production, we want this the value of companies and core competitiveness, create better. Overseas, we test the water, large-scale access to overseas but also according to the strength and form of change.

Chen Hong: MG6 intended to produce in the UK end of next year.

Reporter: Roewe's success so that everyone can see their own brands to reach a new height in 2014 to 4 million of the plan, Roewe, and MG6 what each will reach a kind of ratio? SAIC funds are long items, while there are new co-operation, joint venture considerations?

Chen Hong: For our part, we dare not call its own brand has been successful, "success" of this word is best talk less, successful, turn away from the failure of the close of the past; so this road is its own brand very arduous, very long, we still have a lot of work to do, but also very difficult; on our part, we hope that the next five-year plan a total amount of own brands to more than 500,000, so that the scale advantages of its own brand formed.

Reporter: This year, Ge Jia Ji car companies have a substantial growth, I would like to ask the next car prices between the results as there is no further differentiation of a trend? Yes, reason for this?

Chen Hong: Over the past few years, China's auto industry, opportunities for mergers and restructuring, or Tingduo's. Of SAIC is concerned, if we are to consider the merger and reorganization, is not only bigger in scale, the key is that we must build our own strong core competitive capabilities and we have formed a set of systems throughout the value chain, and we have a strong replication system. Through the merger and reorganization, is not only bigger, but to do strong; just mentioned are two of the division, strong weak, the strong get stronger, weaker will be annexed.

Reporter: MG brand is a historical tradition, and it is stressed that "individuality, creativity, and temperament" brand core values. The first question is, MG how kind of location with the Roewe's "Your grace, passion" positioning to create an effective segmentation? The second question, (now the MG brand), and prior to MG's heritage, how to handle this relationship? There is also a question asked Jiang Jun General, and now Shanghai Automotive, including Roewe, give us the impression that marketing is very strong, like the momentum has been overshadowed by marketing the product strength and manufacturing power, how to balance is to reverse this trend or to continue maintained?

Chih-Hsin Chen: First, tell us we have to take the Guangzhou auto show of the opportunity to MG brand advocated doing a new interpretation.

MG found out that our position is "Let the heart beat faster." In recent years we have R & D MG6 process, done a lot of customer research and found a number of new customer base, their inner emotional appeal is like the unassuming, like the challenge themselves, their very personality, unique. Therefore, we find that customer's emotional appeal and the MG's original location a bit different, so this new brand proposition is not "Let the heart beat faster," because it has not completely and fully to meet the emotional appeal of these consumers, and So this time we put what he called "Discover Your different," is mainly reflected in three aspects: personality, creativity, temperament, from the three aspects reflect the brand.

These consumers prefer Zhang Yang, unusual, not the mainstream of the waves, so our products MG6 the design front, the next intake grille design, it is a very assertive UK design design purpose is to allow users to meet the . For example MG 6 behind the design of a very bold fastback design, called the wind show the shape, it seems both a hatchback, but also sedan, it is not only a form on a very beautiful and very practical, there is space superiority, before and after the load is more reasonable , drag coefficient is also reduced; so this MG brand and launch a new brand proposition after the MG brand in China, we feel there must be some of its market, and we are doing a lot of market research, based on the introduction of this new brand主张.

Jiang Jun: First of all thanks to the marketing of the recognition, in fact MG6 Roewe brand and the brand, we have really done a done a lot of innovative ideas in it; why do it, because these two brands in the Chinese market is a new brand, with the public and general comparison, we have not so much customer base plate, that is, not so many have already experienced users of our products, so we have to level in marketing, so that you do not buy our product when the first to experience our products and service commitments, so we spent a marketing point of mind.

In addition, we own the brand's marketing team also does have a sense of mission, everyone in the building of China's high-end brands have a sense of mission; I agree with your point of view, marketing is important, but for automotive businesses, products and services competitiveness is the most critical, especially competitiveness of their products. Competitiveness of their products fall into two points, one is a high customer perceived value, and the other is the high level of customer perceived quality, our internal system, both in an effort to create these two points; from the marketing department is concerned, in particular, product planning sector, the high perceived customer value, but also made some innovative approaches to differentiate. From the future to market the products we can see Shanghai Automotive brands in the perceived value for customers and create some innovative approaches that we believe: It is now multinational force to do the exact products particularly strong, but two or three decades the world has drastic changes in car culture is not static, will inevitably change as society will inject a lot of new elements, in this regard, we have the advantage would be reflected upon, we will provide customers with a high perception of automotive products.

Reporter: Recently there are a lot of SAIC's market rumors, such as acquisition of India's car plant, the acquisition of the LDV Birmingham company, is not such things happen?

Chen Hong: acquisition of Birmingham LDV is true, we are the local businesses and the UK together, SAIC key to its intellectual property rights and the corresponding tooling mold buy it, it is also in the UK to retain part of the production plant, we are The parts will be exported to the United Kingdom, in the local assembly, so that we can solve the wide-body passenger minibuses the blank space.

With regard to India, indeed of its relatively large potential for growth, the recent Indian market is about to reach two million, equivalent to the level of China in 2000, but it's growing faster. We expect that 2015 will likely reach 4 million. We believe that the market is India, apart from China, the most potential market. We are also really looking for opportunities to enter the Indian market, and our local SAIC-GM-Wuling and Shanghai GM products developed by the pan-Asian products, well suited to the Indian market, specifically with our general-purpose still under consultation.

Windy wrote:

ZTsteve wrote:Sorry, what does? Have I missed a pic?

The picture isn't showing, try clicking on http://m4.biz.itc.cn/pic/auto/t/63/94/Img359463_t.JPG ...

MG found out that our position is "Let the heart beat faster." In
recent years we have R & D MG6 process, done a lot of customer
research and found a number of new customer base, their inner emotional
appeal is like the unassuming, like the challenge themselves, their
very personality, unique. Therefore, we find that customer's emotional
appeal and the MG's original location a bit different, so this new
brand proposition is not "Let the heart beat faster," because it has
not completely and fully to meet the emotional appeal of these
consumers, and So this time we put what he called "Discover Your
different," is mainly reflected in three aspects: personality,
creativity, temperament, from the three aspects reflect the brand.

These
consumers prefer Zhang Yang, unusual, not the mainstream of the waves,
so our products MG6 the design front, the next intake grille design, it
is a very assertive UK design design purpose is to allow users to meet
the . For example MG 6 behind the design of a very bold fastback
design, called the wind show the shape, it seems both a hatchback, but
also sedan, it is not only a form on a very beautiful and very
practical, there is space superiority, before and after the load is
more reasonable , drag coefficient is also reduced; so this MG brand
and launch a new brand proposition after the MG brand in China, we feel
there must be some of its market, and we are doing a lot of market
research, based on the introduction of this new brand

patpending wrote:

Windy wrote:

ZTsteve wrote:Sorry, what does? Have I missed a pic?

The picture isn't showing, try clicking on http://m4.biz.itc.cn/pic/auto/t/63/94/Img359463_t.JPG ...

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