Along with Chile, Colombia, Peru, Brazil, Russia, the Middle East, North Africa, Turkey, ASEAN (South East Asia), Oceania, the Asia-Pacific market, and other places.
Source: http://auto.hexun.com/2012-05-11/141328811.htmlSAIC Maxus: seeking commercial vehicle market penetration
April 23, SAIC ( 600,104 shares ) of its birth of only a year of commercial vehicle brand SAIC MAXUS brand and the dealers Chile signed an agreement to enter the South American market. At the same time, the Shanghai Commercial Vehicles Co., Ltd. (referred to as "SAIC Commercial Vehicle Company"), in cooperation with China Telecom Shanghai, the world premiere of "OK InteCare WINGS" intelligent network-value solutions, not only in its MAXUS brand fully applied, but also declared that "to lead the commercial vehicle industry into the new era of network-wide intelligent" vehicle networking technology breakthrough commercial vehicles.
This in sharp contrast with the overall situation of the domestic commercial vehicle, the latest research report in 2011 remains in the doldrums on the basis of the commercial automobile market of China field will enter a five-year industry downturn cycle, fuel consumption and environmental pressure may allow domestic commercial further decline in the profits of car prices.
SAIC MAXUS opened up for commercial vehicles in a cold, wet, blue ocean peer eyebrows.
Overseas layout
Chile Kaufmann Group Mo-tores de Los Andes car sales (Andes Motor) is one of the most important car dealers in Chile, with the company signed a distribution agreement, indicating that SAIC MAXUS was about to begin in Central and South America prelude to the market. The following into ASEAN, Africa and the Asia-Pacific market, SAIC commercial vehicle practice another coordinate international strategy.
In 2009, SAIC acquired LDV, the British commercial vehicle company in the shutdown state, and to have the basis for the development of high-end commercial vehicles - the MAXUS brand of intellectual property and technology platform, SAIC will MAXUS introduced to China and named for the MAXUS , in March 2011, the Shanghai Commercial Vehicles Co., Ltd. officially established.
SAIC acquired the MAXUS the technology, as well as its complete global sales network. "began to put into operation the left rudder, right rudder while the production, domestic and Southeast Asian simultaneous listing strategy, as of the end of 2011, SAIC MAXUS brands covering the global marketing network system has shown signs of scale in Asia, Africa Oceania and other places has made a real breakthrough.
Signed with Chile will be a strong impetus to the formation of the SAIC MAXUS in Latin America territory. In addition, cooperation between SAIC commercial vehicles in Latin America, Colombia and Peru also carried out according to plan, negotiations are also underway with partners in Brazil, Russia , the Middle East, North Africa, Turkey and other places.
February 2011 release of "Maxus" brand, SAIC proposed mode to build passenger cars and commercial vehicles "ideas. Clearly, the international route of its own brand of SAIC passenger cars Roewe MG has been successfully copied to the commercial vehicle body.
Domestic marketing network, a year down has nearly 40 dealers in the country, there is another nearly 70 service providers specialize in after-sales service. Blue pine, general manager of SAIC Commercial Vehicle Company, said the network will be built this year to 120, after-sales service will be increased simultaneously.
Another market
The end of April, "InteCare line wing pass the value of intelligent network solutions world debut at the same time, SAIC Commercial Vehicle Company as a co-developer signed a strategic cooperation agreement with China Telecom Shanghai, the two sides will carry" InteCare line wing pass. " telematics services to the school bus as the starting point, the Internet of Things technology, cloud computing, integrated 3G technology used in school buses and other commercial vehicles.
Market efficiency under the guidance of passenger cars car networking technology show, SAIC commercial vehicles apparently saw an untapped new blue ocean.
In this cooperation, SAIC Maxus Commercial Vehicle Series car will be preset to the CDMA chip, use everywhere of China Telecom 3G wireless networks, real-time management and monitoring the condition of the vehicle. But even more noteworthy is that, the "InteCare line wing links" is not just a car networking technology, but SAIC commercial vehicles a new "business".
The mode of this cooperation is: China Telecom to take advantage of cloud computing technology build vehicles networking platform, SAIC Commercial Vehicle development and operation of automotive information products. In other words, the two industry leading companies to jointly develop a jointly owned brand, the next step is operated jointly to achieve common business benefits.
The "InteCare OK WINGS business prospects, according to the understanding of blue pine," In the past vehicle information system services in the face of private clients, whether it is speaking from the maturity of the technology or business needs, with the development of IT technology, commercial vehicle customer needs should be more urgent. "
Promote the objectives laid down in the blue pine for InteCare line wing through the school bus and logistics two is the rapid expansion of market segments, in his view, the commercial vehicle networking will soon. "Wait until after this critical point, the market is a very big market."
Insiders pointed out that the traditional domestic commercial vehicle market downturn in the commercial vehicle vehicle information technology to seize the initiative, after expanding the market share of creative writing, and this mode will be SAIC's commercial vehicle industry chain further expansion. Blue pine, "from the Blue Ocean, Red Sea, the angle of view, in the future from the car companies to participate in the operations of the commercial vehicles market services for operators to provide value, then we will get additional value."