Planning update

In a market with increased competition, in 2012 Shanghai Auto sales of more than 200,000, an increase of more than 20%. At this point, the SAIC passenger cars half years compound annual growth rate of 59.3%, much higher than the average growth rate of 21.2% of the overall passenger car market and is three times the growth rate of 19.1% of chinese own brands.

From the acquisition of the remaining assets of the British Rover , SAIC Roewe brand holding a starting point, with the first car Roewe 750 early pricing had the courage to compete directly with Shanghai GM, GAC Toyota, a joint venture enterprise .

The data from the first five years and a half , SAIC's high-end positioning strategy has achieved the expected results. Downline from the first car Roewe 750 to the end of the year, the SAIC brand after only five and a half , which also makes SAIC domestic independent brands reach 200,000 levels the fastest.

"Go in its own brand of high-end route more difficult differentiation to allow the consumer to choose you summarize SAIC dare to play in the high-end one-man show, Jiang Jun, deputy general manager of Shanghai automotive passenger car company, told reporters that this is the one to face compete with the joint venture route.

Reporter learned that query data, from the first car off the assembly line to reach 200,000 scale, using the shortest possible time Hyundai three years, two major domestic independent brand Geely and Chery 200,000 took eight and seven years, while GM five years to achieve 200,000.

In addition to changes in sales volume and sales revenue , third-party survey data show: Roewe brand in 2011 has been raised to 93.4% the MG also rapidly increased to 84.4%; the Roewe brand familiarity reached 65.3%, MG reached 50.7%.

More than 200,000, with most of the domestic independent brand car business sales, the average price of basic stay around 50,000, compared to the target market is the low-end market level, SAIC passenger cars average price reached £11.2K, which also makes SAIC starting from the initial stage, the sales revenue is significantly higher than the other own brands.

SAIC brand sales up still Roewe 350 and MG3 monthly sales of the two cars is more than 12,000, as W5, Roewe 950 and other models listed, SAIC has been completed from A0 to A, A + grade, B class and B + class SUV layout of the entire department, but in addition to the A-class cars, other cars for sale is not ideal, as this year's launch of the B + level car 950.

Repeat after five years of entrepreneurial

SAIC acquired Rover technology platforms continue to strengthen research and development, now has more than 3,000 staff in technology centers, chassis, powertrain, new energy systems, electric power steering and other core technology development is in progress, but the gap is not small compared with the joint venture. To the Roewe 550 figures, for example, created because the concept of a digitized once sold a record of more than ten thousand a month later facelift can not keep up the momentum weakened. Skoda Octavia market over the same period as early as 2009 facelift Roewe 550 and updating footsteps behind full two years.

"In the beginning the Shanghai Automotive decide to breakthroughs in some respects, the next step must be to set some benchmark in the industry and the field of real differentiation advantage." The Chiang Chun told reporters.

The SAIC brand will continue to enrich the products of the two brands, launched including 1.5T MG5 and 350. In addition, 550 of the mid-term facelift will also be launched. 2014, comply with the selling of the SUV market, SAIC will also launch an SUV. The launch of a new generation of models will be accompanied by SAIC technology upgrade. Such as the mid-term facelift 550, will be equipped with DCT technology, which will be the first with DCT products in the domestic own-brand products.

In order to further strengthen the R & D strength, SAIC has developed a comprehensive research and development program. A0-class MG3 by the British and the Shanghai Technology Center, completely self-development; while A-level platforms, including the 350 and MG 5 by SAIC and technology center in the United Kingdom and South Korea tripartite cooperation. Models of the A-level and B-class cars, the Rover platform to optimize the B level, then the continuation of the cooperation of the Roewe 950 with GM. At the same time, SAIC is optimization platform, 350, MG6 A platform, the new A framework replaced, will cover six to seven cars.

Also seeking a breakthrough in key technologies. SAIC has been in the electric steering DCT dual-clutch automatic transmission and other key technologies, invested huge funds and manpower, also developed in cooperation with GM 1.0-1.5L displacement engine. SAIC is also seeking a breakthrough in overseas markets and new energy.

SAIC MG brand has been identified as the overseas brand, and has been successful in the UK. Early December, SAIC Thailand Chia Tai Group in Shanghai signed a cooperation agreement, plans to invest 1.8 billion yuan RMB , the establishment of a 51% holding by SAIC joint venture in Thailand, the production of the MG brand models into the Thai market as well as other ASEAN free- trade zone .

SAIC chairman Hu Maoyuan plan is - will the development of new energy vehicles as a breakthrough to enhance their strength and improve the competitiveness of enterprises. November 6, SAIC's first urban boutique pure electric car Roewe E50 listed in Shanghai, the The cars will be included in the new energy automotive industry planning.

Industrial planning of new energy vehicles, SAIC ongoing multiple routes, including hybrid, pure electric, plug-in, fuel cell, etc. in advancing. SAIC to promote new energy vehicles is the whole industry chain, it is not a car two cars. "Chih-Hsin Chen, SAIC executive vice president, general manager of Shanghai Automotive Passenger Vehicle Company, said:" SAIC has invested 6 billion yuan to create a new energy industry chain. "

Basis SAIC plans to "12th Five-Year" period, the production and sales of all models of the SAIC new energy vehicles to account for 20 percent. Reporters learned that Shanghai Automotive "Twelfth Five-Year" end of the planning of the production and sales of 6 million, which means that during the "12th Five-Year Shanghai Automotive will produce 1.2 million new energy vehicles.

patpending wrote:I see:

1) the success of SAIC in China has been on the back of not going for a low price

2) In the 12th 5-year plan, 20% of cars will have alternative energy, if I read that right. I see we are currently in that period 2011-2015. A lot of catching up to do...