2013 Plans

2012, annual sales of 200,000, with sales of 20 billion yuan, "the double breakthrough to SAIC passenger cars of the transcripts painted on to a successful conclusion.

200,000, 200 billion, two seemingly ordinary digital for its own brand, it has an unusual component.

Comb the Chinese automotive market, it is not difficult to find the size of the 200,000 annual sales, joint ventures need more than five years, part of a joint venture or even ten years, the least senior independent brand car prices would take seven or eight years time, and to SAIC in just a short period of five and a half years time, we did it. More importantly, SAIC passenger cars average cycling priced at 112,000 yuan, own brand price for the amount of low-end concept completely broken.

"SAIC brand, 200,000 just a milestone in our growth process." said Chih-Hsin Chen, Shanghai Automotive , executive vice president, general manager of the Shanghai Automotive Passenger Vehicle Company, the future is still to recognize the gap and joint venture brands, courage Sword own brand to create a more competitive.

Without destruction there can be no construction

The so-called territories brave victory, sooner or later, the independent brands and joint venture brands confrontation.

Chairman Hu Maoyuan, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "the Group") has long recognized: "to build autonomous international brand, SAIC to achieve sustainable development has become the core competitiveness and international operating capacity of large Automotive Group, a firm step. "

In 2002, SAIC to municipal leaders set a "military order" - 2007, SAIC self-developed car 50000. Create an international independent brand, however, is not quite so easy, and this has been a SAIC broken heart. SAIC does not suffer in silence, to £ 67 million acquisition of the Rover 25, 75 and K-series gasoline and L series diesel engine core intellectual property in the world for me "philosophy. Join hands with NAC, joint venture experience nurturing independent innovation created its own brand and industrial system time so marked, in just six years, standing height of globalization.

October 12, 2006, released China's first international high-end car brands - Roewe Shanghai Automotive Group. 12 days later, based on the Rover 75, the Roewe 750 was born. Roewe from the Rover, but it does not stick to the centuries of heritage, called locked from used, to fusion, to reshape the Roewe is the first fruits of integration of the various advantages of resources to accelerate the pace of innovation, more SAIC starting point, international, leapfrog development strategy important breakthrough.

231,800 yuan to 276,800 yuan price positioning, interpretation of the starting point of the Roewe 750; listed four-month cumulative sales of over a million, and allow people to see the potential of the the Roewe international rivals competing against; warranty upgrade to 3 years or 8 Miles, SAIC's commitment, the more self-confidence in the brand.

Roewe 750 is a the SAIC brand from scratch breakthrough, then won the first battle of the SAIC, began a comprehensive layout of its own brand product matrix. Roewe 550 digitized vehicle to the the MG6's avant-garde design, SAIC passenger cars to break the car inherent in the product model and the old way of thinking, the modern spirit and aesthetic personality implanted products, follow the trend of bad habits to change not only its own brand but shake the authority of the joint venture brand.

March 17, 2010, located in Nanjing High-tech Industrial Development Zone, SAIC Pukou base two projects officially declared completed, the Pukou factory investment of 2.566 billion yuan to build, will be the SAIC brand A-class cars and small displacement engine manufacturing base production Roewe and MG brands all of the A-class car products; same time, the strategic platform of Shanghai automobile brand new A-class car models Roewe 350, on the same day officially off the assembly line.

Roewe 350 is not only a turning point in on South integration on the first truly new strategic model, SAIC deepen their own brand building. "Hu Maoyuan said it was born to further improve the Shanghai auto brands from the B-class car, to A + product matrix class cars and A-class car, the price system covering the mainstream price range of 90,000 to 260,000.

August 2011, with the listing of the interdisciplinary professional SUV "Roewe W5, bringing the first stage of the Roewe brand product layout basically completed to achieve full coverage in the mainstream market segments.

Shanghai new model

Six years ago, the Shanghai Automobile Exhibition Center in Shanghai International Automobile City, was born Roewe a family member. In the evening of 11 April 2012, as the Shanghai Automobile Exhibition Center in Shanghai International Automobile City, the chief executive car Roewe 950 grand debut.

"Along the way, the SAIC has always been in the history of speeding up the construction of its own brand and constantly go beyond." Hu Maoyuan Roewe 950 conference quite mixed feelings, "Roewe 950 is a joint venture of SAIC cohesion 30 years experience, international perspective, creativity integrated global advantages of resources, self-build B + level of high-class cars, the Roewe brand new second generation product flagship model, it declared the the SAIC brand building into the 2.0 era.

'2 .0 Era 'is not a simple facelift and updating, but a whole new era of vehicle platforms and new technology put, regardless of Roewe MG will competitors locked in the international car brands and joint venture brands. "Chih-Hsin Chen This description the SAIC brand new stage.

He said Roewe 950 from the general main platform Epsilon II was born on this platform of Shanghai GM's Regal, LaCrosse, Mai Po sharp 3 models, to build a high-end brand, Roewe provide a strong guarantee.

More heartening, two sessions in 2013, the Roewe 950 "as the emergence of the two sessions dedicated media vehicles, break up the favorable performance of its own brand. For the past achievements, Chih-Hsin Chen is mainly due to the competitive advantage of SAIC differences in the three main areas of research and development, manufacturing, and service.

Especially in research and development, only the Roewe 950, SAIC invested a total of up to 18 billion in R & D costs. "Said Chih-Hsin Chen, 2013, the total investment of 44 billion yuan, SAIC Technology Center will be fully completed, which means that" China's first Shanghai led the British linkage "mode fully forming. Nearly 3,000 engineers Collaborative operational Technology Center in Shanghai, the United Kingdom, Nanjing, three linkage to form complementary strengths to meet the requirements of multi-product development through global integration operation, continue to promote the traditional models 5 platform, 22 whole car project, 13 powertrain research and development projects.

Moreover, in order to achieve the same competitive with the joint venture, by 2015, SAIC will own brand to invest 222 billion yuan to build seven major platform to complete the delivery of more than a dozen new models, and this investment also makes SAIC Roewe and MG brands total investment of 45 billion yuan. So at the "original capital", SAIC to build own brand of high-end determination is evident.

Manufacturing system, SAIC adhere to product advantages from a strategic choice of "quality first". Manufacturing quality and the GM production management mode, as well as Volkswagen standardization system mode, and according to its own characteristics, SAIC Harbor base to create a manufacturing model innovation, to create a lean, agile, flexible, modular and high quality core competitiveness.

On the service system, SAIC to further enrich the service model innovation and enhance customer word of mouth, at the same time vigorously develop the house Jie repair. Since its launch in August 2011, the innovative service offerings "house Jie repair" brand has established a new benchmark for the domestic auto market after-sales service. After two upgrades from the home service and 50 service content, service content increased to 80, the official start of the national 299-station network home platform. "Home service" has accumulated nearly 5,000 times service, 100% satisfaction rate.

There will always be paying return. Exceeded 200,000 sales, 200 billion in annual sales, visible results. The same time, according to third-party research shows that, since its establishment, the Roewe brand awareness in 2011 has been raised to 93.4% the MG also rapidly increased to 84.4%. Roewe brand in the from brand familiarity of view,

2011 reached 65.3%, MG reached 50.7%. The figures behind the the the SAIC brand is gradually deeply rooted among the first to establish own brand of high-end.

Armageddon Sword

In January 2013, Chih-Hsin Chen signed a military order: target sales of 240,000, a profit of 50 million. "Own brand to the Last Stand of the time." Chih-Hsin Chen said, before the decisive first brand management system should be combed.

February 20, 2013, SAIC passenger cars officially announced the establishment of the the Roewe brand operations center "and" MG brand operations center the message to the dealer. South cooperation "Five years later, the two own brand of SAIC's Roewe and MG, re-independent.

In fact, prior to the "independent" Roewe and MG Marketing team has been separated from each operation. This is mainly sales business separation, the entire sales system from eight sales regions, reduced to five.

This adjustment the SAIC's purpose is very clear, first, to achieve brand differentiation operators, market operations in the decision-making power forward. Roewe and MG SAIC passenger cars like two swords, so they have a more distinctive brand characteristics, in order to make them sharper.

SAIC in the hands of the "hammer" Roewe will fight the "atmosphere, elegant and high-end image and increase influence in the public and commercial vehicle market, especially the Roewe 950, the impact of government procurement orders this year. Roewe 350, Roewe 550, Roewe 750, and SUV Roewe W5 Roewe system will also be in the new brand positioning under force.

For MG, highlights "masterpiece of England, driving from the 85 anniversary of" good pedigree, and to open up overseas markets, and to participate in international competition. End of last year, SAIC entered into a joint venture project with Thailand Chia Tai Group the MG brand vehicle production in Thailand, into the Thai market as well as other ASEAN Free Trade Area.

SAIC data show that in January of this year, the SAIC brand passenger car sales of 21,007, up 90.96%. However, with the growth, Chih-Hsin Chen admitted that the target of 50 million profit pressures are still strong, and also must clearly recognize that to build its own brand.

In 2013, the Roewe 550 will usher in a long absence facelift. In addition to the design on the evolution of the most core powertrain changes. DCT dual-clutch gearbox use, 剑指 the Volkswagen's DSG, the Roewe 550 pull back to the main camp of the Class A +.

The same time, for the moment small SUV craze, Roewe plans to launch a small SUV, the SAIC latest 1.5T engine. MG3 will be realized in the 2013 British production exported to the European market.

Perhaps like the like Roewe Lions logo, SAIC's own brand now is a gradual awakening lion, when it issues a deafening roar, the world will be shaken.

Morris Motors wrote:Nothing on the MG5 for the UK?